"We were able to recognize early that the major stumbling blocks to retail currency trading were lack of knowledge and lack of convenient access. That is why we demystified Forex by making Forex education an integral part of our business, and then invested heavily in the back-end technology necessary to underpin a super-convenient online trading system. Both were part of our general strategy—to sacrifice short-term profitability for long-term stability and growth."
"Building a business that achieves leadership in its industry through professional competence and responsible and ethical treatment of its customers, colleagues and business partners"
"First, make the service fit the customer. Second, find the customer. Third, keep the customer—with iron focus on customer service. "
"We began the company in 1999. By the end of 2000 our monthly trading volume had reached $2 billion."