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How do we prepare to market our product at an trade show?
Our product names are applicable to any lake or beach area in the United States. The trade show booth is approximately $1600. It is coming up the end of September and would allow me to take orders and order larger quantities for better price breaks for our products. I am also wondering how many products should be taken. We could spend the next month getting another 10 or so products ready so we could have more samples to choose from. Any advice would be appreciated.

Asked by lpbusinessinfo
Posted: Tuesday, August 07, 2007  |  Found in Sales & Marketing

More answers by Roy Williams
Answer by Roy Williams
Don't plan on going home from the trade show with the most possible orders. For every order you close, you'll walk 10 prospects because you were "busy." Your goal should be the largest possible number of appointments for follow-up after the show. Tell them just enough to get their permission to contact them after the show. Get detailed contact info and perhaps even make a telephone appointment. That's the way to get the most from a trade show.
Roy Williams is the founder and president of international ad agency Wizard of Ads. He's also the author of numerous books on improving advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
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