Expert Profile: Roy Williams
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Roy Williams is the founder and president of international ad agency Wizard of Ads. He also teaches creative thinking, strategic planning and human persuasion courses attended by executives from many of the world's largest advertising agencies, professors from leading universities, broadcasters, journalists and small-business CEOs from around the world. In addition, Williams has authored numerous books on improving advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
Roy has answered 20 questions
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