Eric Dahan
Co-Founder and CEO of Open Influence
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Latest
How Influencer Marketing Moves Beyond Raising Awareness
The idea is to understand the customer so well that you know what motivates them to make a purchase and develop content to guide them toward that destination.
How to Use Social Media for Trend Research
How is Twitter different from Facebook? And how is Facebook different from Instagram and Pinterest? Those differences are important for you to know.
How to Build Up Your Influence on Social Media
First of all, be true to your personal brand. Then you too may become an influencer.
Brands: Get Up to Date on Federal Trade Commission Guidelines
Be aware of new FTC regulations regarding advertising and social media.
Finding the Perfect Match in the Social Media Platform Universe
Each social media platform has its own "flavor." Which is right for you?
6 Ways to Ace 'Influencer' Engagement Basics
How do you find those individuals whose online likes can move your brand to the next level?
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