Jeff Hasen
Jeff Hasen is chief marketing officer at Hipcricket, a mobile marketing and advertising firm based in Seattle. This excerpt is adapted from his book, "Mobilized Marketing: How to Drive Sales, Engagement and Loyalty Through Mobile Devices," (John Wiley & Sons Inc., 2012).
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Making Mobile Marketing Work for Your Business
Marketers offer insights on gauging the best ways to engage with your customers on the go.
More Authors You Might Like
-
Entrepreneur Store
Entrepreneur Store
-
Kelly Fletcher
CEO of Fletcher Marketing PR
-
Shirl Penney
President and CEO of Dynasty Financial Partners
-
Dan Bova
VP of Special Projects
-
Mary Banks
Director of Admissions Consulting, Quad Education Group
-
Sherin Shibu
News Reporter
-
Jessica Fialkovich
Founder and President of Exit Factor