Ending Soon! Save 33% on All Access

Developers Angry After Apple Reportedly Announces a Major Change for Its App Store: 'I Feel Sick' Some smaller creators were blindsided by the announcement and took to Twitter to air their frustrations.

By Amanda Breen Edited by Jessica Thomas

It looks like Apple might be taking a stand against apps that haven't been sufficiently updated, The Verge reports. A screenshotted email sent to impacted developers under the title "App Improvement Notice" announces the company will wipe apps that haven't been "updated in a significant amount of time" from the App Store; developers only have 30 days to comply.

Related: How Apple's App Store Changed Business at Its Core

Some smaller developers were blindsided by the announcement and took to Twitter to air their frustrations. The news made developer Robert Kabwe of Prototype Games "feel sick," and he cited the fact that console games from 2000 are still available for sale as proof of the "unfair barrier" the tech giant's out-of-the-blue mandate has created for indie developers.

Another user, developer Emilia Lazer-Walker, also expressed her dismay, stressing that some games are as finished as they'll ever be, unsuitable for updates or a live-service model.

Per the Apple's App Store Improvements page, the company states, "We are implementing an ongoing process of evaluating apps, removing apps that no longer function as intended, don't follow current review guidelines, or are outdated." The page is undated, so there's uncertainty around its time of publication or update.

The page goes on to say that if an app is removed for lacking updates, it can be reinstated when an update is submitted and approved.

Related: These Tips Will Help Your App Rank High on Google Play Store

Apple isn't alone in its app-store policy change. Google Play Store announced earlier this month that it would also make some older, outdated apps less visible, giving developers until November 1, 2022 to make the necessary changes, along with the option to request a six-month extension.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Growing a Business

Want to Expand Your Market Overseas? Here's Everything You Need to Know About Global Logistics in 2024

With rising geopolitical tensions and changing market conditions it can be hard for businesses to navigate supply chain logistics even in a post-pandemic world. Here are three tips from the CEO of an international customs brokerage.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Elvis Presley's Granddaughter Fights Graceland Foreclosure, Calls Paperwork 'Forgeries'

The 13.8-acre estate was scheduled to be sold in a public foreclosure auction on Thursday. Presley's granddaughter and heir, Riley Keough, is fighting to save Graceland in court.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.

Business News

Target Is Lowering Prices on Thousands of Items — Here's Where You Can Expect to Save

The news was announced ahead of Target's Q1 2024 earnings call, expected to occur Wednesday at 10 a.m. EST.