Ending Soon! Save 33% on All Access

Epic Games and Lego work together to create a metaverse for children Companies join forces to create an environment where the safety of children is guaranteed.

This article was translated from our Spanish edition.

Shutterstock

Since the day Fortnite , the video game created by Epic Games , was launched on the market, it became the favorite game of children all over the world. For 90 years Lego has inspired millions of children with its building blocks that allow them to create and build cars, houses, castles and spaceships in the real world.

Both companies have something in common: their target audience is children .

Now Epic Games , the creator of Fortnite, and Lego join forces to create a metaverse for children that guarantees them a safe and fun space. Through a statement Niels B Christiansen , CEO of The Lego Group commented on the matter: "Children enjoy playing in both digital and physical worlds and move seamlessly between the two. We believe that there is great potential for them to develop lifelong skills such as creativity, collaboration and communication through digital experiences. But we have the responsibility that these are safe, inspiring and beneficial for all. Just as we have protected children's rights to safe physical play for generations, we are committed to doing the same for digital play."

The metaverse is something new and in many ways, still unknown. We know it will transform the way we interact and communicate in the digital world. As fascinating as it is, we also know that it will bring with it significant cybersecurity risks and implications. Children are usually the most exposed to threats in the digital environment and what Epic Games and Fortnite are looking for is to build an environment that guarantees the safety of the little ones by following three principles: protecting the right of children to play, turning their safety and wellness a priority, safeguarding their privacy at all times, and empowering them with tools that allow them to stay in control of their digital experience.

Both companies have previously worked on ways to keep children safe. Since 2015 Lego has been working with UNICEF developing plans that help companies create environments in which children's rights are respected. For its part, Epic Games acquired SuperAwesome in 2020, a platform whose mission is to guarantee safe digital experiences for users under 16 years of age.

Although the details around this new metaverse are still scarce, initiatives like this are to be applauded. We are all interested in digital development and virtual worlds, but the safety of users (especially the smallest) must always be a priority.
Eduardo Scheffler Zawadzki

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Growing a Business

Want to Expand Your Market Overseas? Here's Everything You Need to Know About Global Logistics in 2024

With rising geopolitical tensions and changing market conditions it can be hard for businesses to navigate supply chain logistics even in a post-pandemic world. Here are three tips from the CEO of an international customs brokerage.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Elvis Presley's Granddaughter Fights Graceland Foreclosure, Calls Paperwork 'Forgeries'

The 13.8-acre estate was scheduled to be sold in a public foreclosure auction on Thursday. Presley's granddaughter and heir, Riley Keough, is fighting to save Graceland in court.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.