Ending Soon! Save 33% on All Access

Health-Care Franchise Under Fire for Classified Ad Stating 'No Haitians' Need Apply Local legislators have called for an investigation by the New York State Department of Labor and the Equal Opportunity Employment Commission.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Interim Healthcare, a home health-care and hospice franchise that operates 300 independently-owned locations nationwide, has come under fire for a discriminatory classified ad that has outraged local legislators.

The ad was placed in a Pennysaver by an Interim Healthcare franchisee in Nanuet, N.Y. "Laid back nurse, no Haitians," it reads, before listing off other requirements and contact information.

After the ad spawned outrage on social media and generated buzz among local news outlets, State Senator David Carlucci called for the New York State Department of Labor and the Equal Opportunity Employment Commission to conduct a full investigation.

Related: A Racist Sign at Sonic and 5 Other Franchise PR Disasters

"I am outraged that this help wanted ad was posted and I stand in solidarity with many throughout the community who are equally outraged," Carlucci tweeted.

"We value the diversity of our patients and our employees. The ad in the Pennysaver for an LPN is totally unacceptable and is offensive to us and we know to all of you," Interim Healthcare president Katherine McNally said in a statement to NBC. "I can assure you that we take this seriously. Please accept our sincere apology. In particular, we apologize to the entire Haitian community."

Nevertheless, even if these views don't necessarily represent those of Interim Healthcare, the ad illustrates the precarious way in which the actions of a single franchisee can swiftly stain an entire corporation.

Interim Healthcare ranked as number 292 on Entrepreneur's latest Franchise 500 list.

Related: Why the Starbucks 'Race Together' Campaign Is Bad for Business

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

Leadership

How a $10,000 Investment in AI Transformed My Career and Business Strategy

A bold $10,000 investment in AI and machine learning education fundamentally transformed my career and business strategy. Here's how adaption in the ever-evolving realm of AI — with the right investment in education, personal growth and business innovation — can transform your business.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.