Ending Soon! Save 33% on All Access

Microsoft's Safe Bet: Nadella Named CEO, Gates Appointed Tech Advisor Microsoft named 22-year veteran Satya Nadella its new CEO, signaling the company will favor staid continuity over the drastic overhaul that an outsider might bring to its beleaguered business model.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

Microsoft has officially tapped 22-year veteran Satya Nadella, 46, as its third-ever CEO, signaling that the company will favor staid continuity over the drastic overhaul that an outsider might bring to its beleaguered business model.

At the same time, Microsoft founder Bill Gates will transition from chairman to technology advisor -- a board position in which Microsoft says Gates will devote more time to the company, "supporting Nadella in shaping technology and product direction."

John Thompson, formerly the board's lead independent director, has been named chairman. Microsoft's former chief, Steve Ballmer, who announced his retirement last August, will leave the company today as Nadella's appointment is effective immediately.

Nadella, a hardcore engineer who hails from India, is best known for "the company's move to the cloud," Mircrosoft said, overseeing its server and tools business.

Related: White House Brings On Microsoft Executive to Fix HealthCare.gov

"Going forward, it's a mobile-first, cloud-first world," Nadella said in an interview posted to Microsoft's YouTube account this morning. "In other words, everything is becoming digital and software-driven. I think of the opportunities being unbounded."

Nadella's strengths within the corporate-facing aspects of Microsoft's business are more akin to those of Gates, who was a programmer, than to Ballmer, whose background was in sales.

"I'm thrilled that Satya has asked me to step up," Gates said in a video, "substantially increasing the time that I spend at the company. I'll have over a third of my time available to meet with product groups."

Related: GoDaddy Teams Up With Microsoft to Offer Small Businesses Office 365

While Nadella's appointment was widely expected, his challenges will be numerous. Microsoft's lagging efforts in the ever-crucial mobile and tablet market have thus far been clobbered by competitors like Google and Apple.

"More than 90 percent of PCs run Windows, but only four percent of smartphones do and an even smaller slice of tablets," reports Reuters.

The company clearly has its eyes set on mobile growth, as one of Ballmer's final acts as CEO was the acquisition of Nokia for an estimated $7.2 billion.

Check out Nadella's first interview as Microsoft CEO here:

Related: Microsoft Axes Its Terrible, Horrible, No Good, Very Bad Employee-Ranking System

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Business News

Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'

Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."

Business Ideas

Struggling to Balance Your Business and Your Relationship? This Company Says It Has a Solution.

Jessica Holton, co-founder and CEO of Ours, says her company is on a mission to destigmatize couples therapy so that people can be proactive about relationship health.

Marketing

Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.