Ending Soon! Save 33% on All Access

Starbucks Hit With 'Ethical' Lawsuit Alleging Abuse, Bad Practices on Farms The National Consumers League filed the lawsuit in Washington, D.C. on Wednesday.

By Emily Rella

Starbucks was hit with a lawsuit this week after a consumer group accused the chain of misleading claims that it's "committed to 100% ethical coffee sourcing."

The National Consumers League claimed that the coffee giant's farms perpetuated abuse, citing a case from 2022 when local authorities found that 17 employees on a coffee farm in Brazil were not provided protective equipment.

"We take allegations like these extremely seriously and are actively engaged with farms to ensure they adhere to our standards," Starbucks said in a statement, noting that the company planned to "aggressively defend against the asserted claims."

Related: Starbucks Odyssey NFT's Sell Out in Minutes

The lawsuit alleged that Starbucks farms "have committed documented, severe human rights and labor abuses, including the use of child labor and forced labor as well as rampant and egregious sexual harassment and assault," also citing a report from BBC in 2023 that claims sexual harassment and "gender-based violence" were occurring at a Starbucks tea supplier in Kenya. Starbucks immediately suspended sourcing from the farm upon the report.

Starbucks's website claims that its coffee is 99% ethically sourced.

"Starbucks coffee is verified 99% ethically sourced. We are working with other industry leaders to make coffee the first sustainable agricultural product," the company says. "We plan to invest in training and financing for coffee farmers and provide 100 million coffee trees by 2025."

Related: Starbucks Slammed By Customers For 'No Water' Price Increase

The coffee chain had a strong year, reporting a 39% increase in net earnings for Q4 of fiscal 2024 as compared to the year prior, with operating income jumping over 42% in the same period.

Starbucks did not immediately respond to Entrepreneur's request for comment.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Business News

Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'

Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."

Business Ideas

Struggling to Balance Your Business and Your Relationship? This Company Says It Has a Solution.

Jessica Holton, co-founder and CEO of Ours, says her company is on a mission to destigmatize couples therapy so that people can be proactive about relationship health.

Marketing

Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.