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Gail Goodman:
E-Mail Marketing

Column Archive
Give Your Marketing a Fall Lift
Check in with customers today to prepare for tomorrow's holiday season.
10/21/2009

Strengthen Your Hellos and Goodbyes
Make better connections with e-mail list sign-ups and opt-outs.
09/15/2009

E-mail Marketing Still Works
Social media has its place, but e-mail remains the king of online relationship marketing.
07/28/2009

What's the Pulse of Your Market?
Surveys and polls give e-mail marketers a read on customers' needs
05/28/2009

Build Your List, Grow Your Business
Every point of contact with potential customers is an opportunity to build your e-mail list.
04/22/2009

Use the 3 C's of Communication
Keep your customers and stand out in the crowd by sending customers a message they'll remember.
03/24/2009

Targeted E-Mail Marketing
Use list segmentation to target the right customers at the right time. Your bottom line will thank you.
03/02/2009

No Better Time for E-Mail Marketing
What do the best franchise owners know about online marketing that you need to know, too?
01/30/2009

Keep Your Eye on the Prize: Customers
If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
01/12/2009

Cultivate Stronger Customer Bonds
4 ways to market effectively in a downturn and maximize customer feedback.
12/11/2008

A Business That Succeeds With E-mail Marketing
Fur-Get Me Not keeps customers well-informed with company news, events and stories.
09/24/2008

Keep Your Customers Reading
8 tips for developing e-newsletters that have interesting and relevant content for readers
07/17/2008

Small Businesses Succeed with E-mail Marketing
These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
06/30/2008

9 Tips for E-mail Marketing Design
In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results.
06/05/2008

Grow Your Biz--From eBay and Beyond
E-businesses have great opportunities--and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn't your last.
03/27/2008

Marketing Your Home Based Biz
Even if it's the only thing you do to promote your home based business, e-mail marketing will get you repeat business and referrals without breaking the bank.
02/26/2008

E-mail Marketing Resolutions
Implement these 5 goals for a great new year of e-mail marketing.
12/31/2007

This Holiday, Say It With an E-Card
Here are 10 creative holiday e-mail card ideas.
11/30/2007

Making It to the Inbox
6 steps to better e-mail deliverability
10/31/2007

Building Your E-mail List
Here's how to build your e-mail list and develop creative ideas.
09/28/2007

Ask and You Shall Succeed
Use online surveys to improve your e-mail marketing communications.
08/23/2007

The Difference a Test Makes
5 steps for creating simple tests that improve e-mail marketing results.
07/24/2007

Make an Offer They Won't Refuse
Create special offers that get your readers to take action.
06/20/2007

Make the Most of Your Site’s Sign-Up Experience
Use these 6 tips to improve your sign-up form and welcome letter.
05/15/2007

E-Mail Subject Lines: Beyond the Basics
Still having trouble with your e-mail marketing campaign? Use these expert subject line writing tricks to grab prospects' attention.
04/09/2007

Getting the Subject Line Right
5 tips for writing e-mail subject lines that'll get recipients to read on
03/08/2007

Tracking Your E-Mail Marketing Campaigns
Understand your e-mail tracking reports, and learn to up your numbers.
02/07/2007

Reviewing Your E-Mail Marketing Campaign
5 big questions that'll help you evaluate and improve your e-mail marketing efforts
01/05/2007

E-Mail Marketing for the Holidays
Use these creative e-mail marketing tactics to increase holiday sales or just let your customers know they're on your mind this holiday season.
12/01/2006

E-Mail Marketing Trends: E-Mail Gets Bigger by Going Smaller
As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
11/08/2006

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