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Connect the Branding Dots
Logos, websites and marketing materials have to work together to create a positive impression--and put money in your pocket.
A.S.A.P. Branding--PMS Color
Use a strategic hue and consumers will associate the right emotions with your brand.
A.S.A.P. Branding--Adjective
Sum up your brand advantage into one word, and stay in customers' minds.
A.S.A.P. Branding--Style
In Part II of this series, branding expert John Williams shows how to design your brand to reflect your company's image and draw in customers.
A.S.A.P. Branding
Learn these smart shortcuts to branding your business quickly and effectively.
5 Hidden Benefits of Designing It Yourself
Creating your company logo will reflect the core message you want to send to your customers.
5 Ways to "Spring Clean" Your Brand
If it's time to update your look, do so by keeping your company's original appeal.
Emotional Branding: What's Love Got to Do With It? Plenty!
Sell to your customers by appealing to both their reason and their emotions.
Think Outside the Box With E-Brochures
These hot new marketing tools show a lot of potential.
The New Rules of E-Branding
Revamp your online brand and increase site traffic with these 6 guidelines.
Colors That Bring Out Your Brand
Make sure the colors you choose are sending the right message to your customers.
Is Their Perception Your Reality?
Find out if your branding efforts are making a positive impact on your customers.
10 Cheap Ways to Build Your Brand
Learn why branding reinforcement is important for your business.
Top 5 Business Card Blunders
Avoid these mistakes that could ruin your branding efforts.
6 Ways to Convey Quality
It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
Know--and Brand--Thyself
The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.
5 Tips for Writing Quick-Read Copy
Want to keep your audience's attention? Here's how to keep it short.
Highlight Your Brand with a Favicon
Want to capture your web audience? Use a 'favorites icon.'
Target the Right Niche
Looking for your niche? Here's how to find one that'll work for your business.
Protecting Your Brand with Trademarks
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Your Brand’s True Colors
Learn what the colors you use say about your business.
Look Big, Sell Big
Use these branding tactics to give your small company a big, professional image.
Creating Sales Tools That Build Your Brand
When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
Logo Design Basics
Craft your logo carefully because what it looks like says a lot about your business.
Branding Trends: Delivery Channels Take the Lead
The hot ways to enhance your brand involve new media, but business branding basics are still in style.
Hiring a Branding Professional
Looking to improve your company’s image? Here’s how to find the firm to help you do it.
Living Your Brand
Take a look at who you are and how you want to represent your brand--and live it every day--to make yourself your #1 asset.
The Art of Rebranding
Update a tired brand or create an entirely new identity with a smart rebranding strategy.
The ABCs of Business Cards
5 tips for creating a professional business card that leaves a lasting impression
Using Your Logo in Memorable Ways
So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed.