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Rachel Meranus:
PR

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Do Your Videos Command Attention?
Use these expert tips to create content that gets you noticed.
09/17/2009

Sharpen Your Social Media Intelligence
Proactively monitor how your company is represented in blogs, Facebook or Twitter.
07/27/2009

Become an Industry Expert
Offering your wisdom to the media is a great way to further your brand.
06/02/2009

Take Advantage of Twitter
How to leverage the latest social media craze to benefit your business
04/22/2009

Do More with Less
New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
03/04/2009

Unearth the Hidden Publicity Gems in Your Business
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
10/22/2008

Reaching Beyond Borders
With Web 2.0, opportunities abound for small businesses to target customers far and wide.
07/23/2008

Teaching Old Dogs New Tricks
Understanding the changing face of journalism can be the key to getting more coverage for your business.
05/09/2008

Become the Key(word) Master
Choose your words wisely for SEO success.
03/14/2008

Distinguish Yourself to Reporters
Little things can make a big difference. Here are 5 tips worth employing.
11/30/2007

Measuring Your PR Success
Your annual PR report should contain more than just media hits. Find out what you could be missing.
12/28/2007

The Case for Case Studies
Using a third party to illustrate your point can bring you the kind of publicity you want.
10/30/2007

Stepping Into a Reporter's Shoes
By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.
09/25/2007

The Communications Cycle
Make the most of your time and PR budget by following this simple and effective method.
08/31/2007

Managing Bad Press
What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.
07/30/2007

Public Relations 2.0
Here's a look at how you can build awareness through social media.
06/27/2007

The Multicultural Media Boom
Why you need to include multicultural media sources in your PR efforts
05/29/2007

Optimize Visibility with Quality Photos
Including photographs can place your news release at the top of the pile.
05/02/2007

The Art of the Bylined Article
Do you have what it takes to be published? If so, this PR tactic can really help your business.
03/29/2007

Drive Media Interest at a Trade Show
Follow these steps to get your business noticed before, during and after the show.
02/19/2007

Developing a PR Plan
Want to make sure your business's name gets heard this year? You need to plan for PR.
01/23/2007

Generating Coverage Between Press Releases
Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.
12/21/2006

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