Ending Soon! Save 33% on All Access

The Executive Selection: For Humanity Ashish and Pawan Ishwar, founders of bespoke tailoring house Knights & Lords, are the men behind For Humanity, a new luxury brand built with a mission to encourage acts of kindness.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

For Humanity

Ashish and Pawan Ishwar, founders of bespoke tailoring house Knights & Lords, are the men behind For Humanity, a new luxury brand built with a mission to encourage acts of kindness.

Featuring seven designs categorized under Love, Hope, Peace, Endure, Manifest, Pray, and Empower, this collection of watches aims to remind its wearers that the "time for humanity is now."

This mindset also explains the brand's partnership with the UAE-based non-profit Al Jalila Foundation, with 15% of the sale of every watch donated towards its Ta'alouf program, which aims to equip parents and educators with the necessary knowledge and skills to better understand and empower people of determination.

As for the watches themselves, they are expertly handcrafted, water-resistant, and powered by a self-winding mechanical movement. Suited for men as well as women, each timepiece features a moon phase display, tourbillon, as well as hours, minutes, and seconds on dials in colors of silver, black, navy blue, and pink.

Related: The Executive Selection: Missoni

Thought Leaders

How Kylie Jenner Built One of the Fastest-Growing Beauty Brands Ever

It took less than two years for Kylie Cosmetics to reach an estimated $630 million in sales.

Side Hustle

A Retiree in Florida Started This 'Fun' Remote Side Hustle Out of Boredom. Now She Makes Up to $3,000 a Week.

When Chanda Torrey retired, she looked around for an enjoyable hobby that might also bring in some income. Now she's offering up her playbook to others.

Growing a Business

This Founder Started a Fast-Growing Sports Company After Honing His Entrepreneurial Skills. Here Are His Best Success Tips.

Adam Wexler shared his best advice on a recent episode of 'How Success Happens.'

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

I Wish I Knew These Four Things Before Starting My Own Business

Starting a business is hard work to say the least. These are four lessons I wish someone had shared with me before going solo, so I'm here to share them with you.

Starting a Business

A Simple 6-Step Process to Starting a Small Business

It can be easier than you think if you break it down in small steps.