Get All Access for $5/mo

Katrina Kaif Teams Up With Sequoia-Backed Health And Wellness Platform Hyugalife Hyugalife is the brainchild of ex-Nykaa CFO Sachin Parikh, and co-founders Anvi Shah (ex-Unilever) and Neehar Modi (ex-Amazon).

By Kabir Singh Bhandari

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Katrina Kaif with Anvi Shah

Hyugalife is the brainchild of ex-Nykaa CFO Sachin Parikh, and co-founders Anvi Shah (ex-Unilever) and Neehar Modi (ex-Amazon). The parent company, Pratech Brands, have raised $3 million led by Sequoia India's Surge.

Offering a diverse range of health and wellness products such as health supplements, health foods, hair, skin and nails, weight management, sports nutrition, and women's health, among others, the platform includes over 6000 items sourced directly from leading brands like Gynoveda, MuscleBlaze, Optimum Nutrition, Oziva, , Plix, Power Gummies. With an aim to inspire every Indian to be at their healthy best, Hyugalife entered into a partnership with actor, entrepreneur and fitness icon Katrina Kaif to help them reach their goal.

Katrina's investment in Hyugalife is a major validation of the platform's mission and provides a valuable opportunity for the company to reach an even wider audience. Anvi Shah, CEO of Hyugalife commented, "Hyugalife's vision is to improve our country health standards by offering authentic health and wellness products at the audience's convenience by creating a one stop market place. We are thrilled to have Katrina Kaif as an investor and partner in Hyuga Life, so we together can help achieve our mission."

Speaking about the partnership, Katrina said, "I am firm believer that fitness isn't simply about working out or just having a nutritious diet, it's a way of life. With an aim at promoting and maintaining a healthy lifestyle, Hyugalife is offering high-quality, authentic products at our fingertips. I look forward to working with the team to help bring their vision of a healthier and happier India to life."

Kabir Singh Bhandari

Former Senior Assistant Editor

Leadership

ITC's Marketing Wizard: Shuvadip Banerjee, Chief Digital Marketing Officer

The FMCG giant's successful campaign #MyFantasyAdWithSRK broke the Internet and in just a few weeks of launch had 10 lakh participants

News and Trends

Empowering MSMEs: Unlocking India's Trillion-Dollar Manufacturing Potential

By empowering MSMEs, India can realize its vision of a robust trillion-dollar manufacturing sector, fueling economic prosperity and sustainable development

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

News and Trends

Easing the stress with new-age health solutions

With rapid scaling and idea-making seen in the Indian eco-system, it is only speculated that the now-easily accessible healthcare systems will try to reach further depths of the country.

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Microsoft Reportedly Lays Off Over 1,500 Employees in Cloud Sector as Partnership with OpenAI Strengthens

Alphabet also reportedly laid off employees from several teams in Google's cloud unit last week.