Your Experts for Advertising & PR
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Roy Williams
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Roy Williams is the founder and president of international ad agency Wizard of Ads. He also teaches creative thinking, strategic planning and human persuasion courses attended by executives from many of the world's largest advertising agencies, professors from leading universities, broadcasters, journalists and small-business CEOs from around the world. In addition, Williams has authored numerous books on improving advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
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Pattie Simone
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Pattie Simone is president of Write-Communications, a consultancy delivering solutions on strategy, positioning, branding, sales and marketing through training, mentoring and writing. She is also the founder of WomenCentric, a sassy women's speaking group devoted to empowering executives and entrepreneurs through workshops, seminars and keynotes. Simone has been a featured radio and TV expert, appearing on FOX5 and ABC TV, and has published bylines in various print and online venues.
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Paige Arnof-Fenn
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Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies, as well as early-stage and emerging businesses. Previously, she was a key member of the IPO team at Launch Media, which was later sold to Yahoo!, and was the director of the 1996 Olympic Commemorative Coin Program at the Department of Treasury, U.S. Mint. Arnof-Fenn also is an advisor to several early-stage companies and nonprofit organizations.
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Al Lautenslager
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Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of Market for Profits a Chicago-based marketing consulting firm. Lautenslager's two most recent books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing are available at EntrepreneurPress.com.
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Margie Fisher
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Margie Zable Fisher, president of , recently launched theprsite.com, a free PR matchmaker service that helps small businesses locate the right PR resources. She and her team have helped clients land local and national publicity placements in USA Today, The Wall Street Journal and The New York Times, as well as on Good Morning America, CNN, CNBC and many other outlets. Zable Fisher also is the editor and publisher of the weekly "PRactical PR" newsletter, which is filled with free publicity opportunities, tips and ideas that show you how to use PR to grow your business.
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Lena West
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Lena West is the CEO and Chief Strategist of xynoMedia Technology , a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.
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Mark Siebert
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Mark Siebert has consulted hundreds of franchisors since starting in 1985, from startup operators to corporate giants. In 1999, he founded the iFranchise Group as an organization dedicated to developing long-term relationships with successful franchisors. He's an expert in evaluating companies for franchisability, structuring franchise offerings and developing franchise programs.
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 Recent Articles & Resources
Insight from Business Experts
Lightweight Nuclear Power?
One of the trends in small business we follow is the shift to lightweight business infrastructures. This is the trend towards business infrastructure of all types (IT, manufacturing, distribution, etc.) becoming cheaper, smaller and easier to use.
Computer controlled manufacturing tools are a good example. A decade ago computer ...
7 Resolutions for Small Business
If "The Most Wonderful Time of Year" is behind us, what does January bring? For some, there are those nasty post-holiday blues. But for many, we design our New Year's Resolution chart to plaster around the house.
For small business, you can do the same thing, too. Let's take 7 of ...
Building Your Crack Export Dream Team
If you've been following our blog series on internationalizing your company, On Your Mark, Get Set, Go Global, you will have made considerable strides by now. You've considered the pros and cons of exporting, weighed your chances for success and learned the importance of choosing a promising product or ...
Discipline is the Key
It seems that everywhere you look today, companies are going out of business. I believe that a lot of these business failures have to do with one thing ... discipline, or more accurately, the lack of it.
There are four areas where small business owners must have a high level of ...
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