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Proforma

Printing & promotional products

Background

Founded: 1978 Franchising since: 1985
Founded by Greg Muzzillo in 1978, Proforma provides medium-sized businesses and large corporations with business documents, forms, promotional products, printing and other services.

Proforma franchisees act as sales agents, helping their clients select the best forms or promotional products and then contract the work with wholesale printers and materials suppliers.

8800 E. Pleasant Valley Rd.
Cleveland, Ohio 44131
Phone:
(800)825-1525/ (216)520-8400

Franchisee Association
Franchise Advisory Council

Franchisor is a privately-held company with 100 employee(s); 10 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 627 38 0 0
2008 591 42 0 0
2007 561 43 0 0
2006 567 43 0 0
2005 560 43 0 0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Outside the U.S.: Canada

Costs and Fees

Total investment: $4.7K-38.1K
Franchise fee: to $19.5K
Ongoing royalty fee: 6-8%
Term of agreement: 20 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable Yes No
Payroll No No

Qualifications
Net worth requirement: $100K
Cash liquidity requirement: $50K
Business Experience:
  • General business experience
  • Marketing skills
  • Sales background helpful

Operations
  • Franchise can be run from home
  • Number of employees needed to run franchised unit: 1
  • Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 1 week
  • At franchisee's location: Quarterly
  • At regional/annual convention : 2-4 days

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Internet
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • National media
  • Regional advertising

Other marketing support
  • Marketing collateral, product promotions, direct-mail campaigns

Rankings

Franchise 500® rank:
#101 (2009); #120 (2008); #134 (2007); #105 (2006); #76 (2005);

Ranked #1 in category in:
2009; 2008; 2007; 2006; 2005;

Low-Cost Franchises:
#26 (2009); #26 (2008); #32 (2007); #18 (2005);

Top Home Based Franchises:
#24 (2009); #26 (2008); #37 (2007); #21 (2006); #13 (2005);

America's Top Global Franchises:
#80 (2009); #111 (2008); #81 (2007); #144 (2006); #69 (2005);


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