Taco Bell's Entrance Into the Chicken Sandwich Wars Brings Up More Questions Than Answers Taco Bell's long-awaited Crispy Chicken Sandwich Taco is now available for a limited time. Should you bite into one?

By Entrepreneur Staff Sep 2, 2021

Ding ding! Taco Bell entered the ring today with its crispy contestant in the fast-food chicken sandwich war that has nearly torn our nation apart.

The Crispy Chicken Sandwich Taco comes in a flatbread that is folded like a taco. It is filled with fried white-meat chicken that has been marinated in jalapeño buttermilk and seasoned with what Taco Bell mysteriously refers to as "bold Mexican spices." After being rolled in a crunchy tortilla chip coating and fried, it is topped with chipotle sauce. And for the adventurous, extra jalapeños.

So, is it poised to unseat Popeyes or Chick-fil-A at the head of the crunchy chicken sandwich table? The consensus from social media snackers is that on a scale of 1 to 10, with 10 being "This is the best!" and 1 being "This is awful!" the Crispy Chicken Sandwich Taco would score...a shrug.

Most reviewers were pleasantly surprised by the quality of the chicken (including YouTuber Timmy's Takeout) but otherwise gave it a thumbs-sideways "It's fine." Some wanted it to be spicier; some doubted its classification as a sandwich. And so, the big questions about the Crispy Chicken Sandwich Taco remain:

Is it even a sandwich?

Social media seems divided on whether this sandwich is actually a sandwich. Twitter user Yo Quiero Taco Ballads took the only reasonable approach to answering this question. He performed a song about it:

@tacobell NEW CRISPY CHICKEN SANDWICH TACO! Is it a taco?! or a sandwich?! I tried. Liked it. Made a song about it. #tacobell #crispychicken #crispychickentaco pic.twitter.com/WHyqVPuB5a
— Yo Quiero Taco Ballads (@YQTacoBallads) September 2, 2021

Is it good?

Reviews across the board seem to be a resounding: "It is fine."

Is it worth the price?

It costs $2.49. You might be able to buy a pack of gum for that price, but it definitely won't have pickled jalapeños. So yes.

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

By Amanda Breen

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

By Aytekin Tank

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

By Chris Stegner

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

By Vasily Voropaev

Leadership

How a $10,000 Investment in AI Transformed My Career and Business Strategy

A bold $10,000 investment in AI and machine learning education fundamentally transformed my career and business strategy. Here's how adaption in the ever-evolving realm of AI — with the right investment in education, personal growth and business innovation — can transform your business.

By Jacqueline Ann DeStefano-Tangorra, CPA, CFE, MBA