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How-To Guides

Article Archive
How to Use Fusion Marketing
Create a strategic alliance with a similar business and watch your business grow.

Landing a Spot in the Retail Big Leagues
Trying to play ball with Target or Wal-Mart? Follow these eight steps for selling your product to a large, multiunit retail outlet.

Build Your Management Team
If the time has come to admit you can't do it all, this guide can help you figure out just who you need on your executive team, where to find them and how to hire them.

Updating and Managing Your Technology: A Primer
Tech planning is a critical area when it comes to the growth of your business. Don't leave it to the last minute!

Going Public
Ready for a whirlwind ride? Take the ultimate funding trip by going public. This guide will help you prepare.

Find Expansion Financing
Since your startup days, you've grown big and strong. Now you want to invest to grow even bigger. Here are the primary sources you can look to.

Offer a Business Opportunity
If you're looking for a growth option that helps you to spread the idea of your business without the regulation of franchising or the work of multiple locations, offering a business opportunity might be for you.

Use Subcontractors to Build Your Business
Create a scalable business without additional overhead by hiring subcontractors to handle your extra work.

Stay on Top With Fresh Products
The downward spiral of a product has been the deaths knell for many a business. Learn what you can do to evaluate product lines, save declining ones, and create new ones.

Get Yourself an Entrepreneurial Education
Many entrepreneurs choose to start out on their own. But another choice is to obtain a degree in entrepreneurship--and take advantage of the vast array of biz resources universities offer.

License Your Way to Success
Is your business ready for the boost that comes from licensing?

Grow Your Business by Acquiring Another
Before you buy that business, don't just give it a once-over--put it under the microscope.

When--and How--to Hire Additional Employees
Need more help for your growing business? Our expert walks you through the hiring process from start to finish.

Make Over Your Business's Image
The perks and perils of rebranding your company

How to Take Your Company Global
Global growth can be both daunting and rewarding. Here are the steps to take, the mistakes to avoid, and the basics of exporting and importing.

Tackle a New Market
Ready to grow your business? Follow this step-by-step approach to winning new customers.

Exploring E-Commerce
Sales stagnant? Give them a boost by adding an online presence to your business.

Strategic Alliances
Two heads are better than one: Join forces with another company and watch your business take off.

Franchise Your Business
Interested in turning your business into the next Subway or Curves? Find out if your company--and you--are cut out for franchising.

Using Professional Service Providers to Grow Your Business
Focus on your core abilities by hiring experts to help you with tasks like law, accounting and marketing.

Relocate Your Business
Running out of space? In an area that's headed downhill? Need an upgrade? It might be time to move your business to another location.

Become a Government Contractor
Get in on the nation's biggest customer by becoming a government contractor.

Moving Beyond Your Home Office
What happens when you grow out of your office or decide homebased life isn't for you?

Finding a Sales Distributor
Get your product out to the masses by hooking up with a sales distribution company.

Build a Stellar Sales Team
If you want to build a strong business, you're eventually going to have to hand over the sales reins to a sales team. Here's how to do it right.

Hiring a Manager
The people who run your business while you're out are some of the most important staff members you'll hire. Use these tips to help you find and interview managerial candidates.

Expanding With a Second Location
Contemplating business expansion? Here are 5 things to help make your decision a little easier.