Ending Soon! Save 33% on All Access

3 Tips for Using Humor to Get Your Business Noticed (60-Second Video) Here's how to unleash the power of funny.

By Patrick Carone

  • Your customers like to laugh as much as you do. Everyone faces an onslaught of social media, email and marketing messages both on- and off line. Adding a touch of humor will help to capture your target's attention.
  • Laughter is a reaction, and reactions are engagement. Engagement lifts the awareness of a brand and typically gets it talked about and remembered.
  • Humor is the best way to go viral. What makes a video go viral are often the stupid, obnoxious, extreme, crazy, stunt-laden and hilarious things about it.

These great tips and more can be found in Market Like You Mean It.

Patrick Carone

Entrepreneur Staff

Special Projects Director

Patrick Carone covers all aspects of entrepreneurship, specializing in the automotive, entertainment, hospitality, spirits and cannabis industries.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Exclusives

3 Simple Ways to Boost E-Commerce Sales

Why Your First 1,000 Customers Are Your Most Important

How to Grow Your Business By Finding New Customers

3 Stress-Busting Relaxation Exercises You Can Do Anywhere (60-Second Video)

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Business News

Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'

Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."

Business Ideas

Struggling to Balance Your Business and Your Relationship? This Company Says It Has a Solution.

Jessica Holton, co-founder and CEO of Ours, says her company is on a mission to destigmatize couples therapy so that people can be proactive about relationship health.

Marketing

Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.