Ending Soon! Save 33% on All Access

Emirates Airline's New Commercial Pokes Fun at the New Electronics Ban This company is using the policy to its advantage.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Emirates

The new U.S. laptop ban isn't phasing Emirates Airline. In fact, it's using the policy to its advantage.

In response to the new ban that restricts passengers traveling from 10 airports in the Middle East and North Africa to bring laptops and other large electronics on their flights, Emirates released a new video starring Jennifer Aniston.

Related: The Most Thought-Provoking Ads of 2017 -- So Far

The commercial, "Let Us Entertain You," shows Aniston impressed by the ICE entertainment system while sitting in the economy section of an Emirates Airbus A380.

The commercial was originally filmed in 2016 to show off the airline's new in-flight system, but rearranged to cater to the new electronics ban.

Check it out:

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

Make Music from Prompts with This AI Subscription, Just $50

This AI music generator promises to take you from prompt to song in just a few seconds.

Business News

Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'

Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."

Starting a Business

How to Start an Event Planning Business: Your Comprehensive Guide

Not sure how to become an event planner? Use this step-by-step guide to launch your event planning business from scratch.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.