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The Top 10 Marketing Books for Entrepreneurs Are you connecting with your customers in the right way?

By Patrick Bet-David

Opinions expressed by Entrepreneur contributors are their own.

You might have a great idea, product or service, but it won't matter if you can't sell it. To do that, you need to make sure you're reaching an audience -- and not just any audience, but one that specifically connects with what you have to offer.

How do you identify who to target? Then, once you have, how do you form that important connection?

In this episode, Entrepreneur Network partner Patrick Bet-David recommends 10 marketing books that can help you become an expert on the topic so that other entrepreneurs will come to you to answer these questions, rather than the other way around.

Watch the video to learn more.

Related: 3 Qualities You Need to Constantly Advance Your Career

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Patrick Bet-David

Entrepreneur Network Contributor

Patrick Bet-David teaches the fundamentals of entrepreneurship and personal development while inspiring people to break from limiting beliefs or other constraints and achieve their dreams. It has been referred to as “the best channel for entrepreneurs.” Learn more from Patrick's invaluable expertise and check out Patrick's new book Drop Out And Get Schooled: The Case For Thinking Twice About College.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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