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This Simple Shift in Focus Will Help You Attract (and Keep) More Customers Sometimes, it can help to "think small" in order to achieve big things.

By Jeff Rose

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Jeff Rose discusses how making an effort with the small things in your business can have a big effect. Incremental changes in your normal behavior can deliver big dividends later on.

In business, Rose specifically points out that the small gestures you extend to customers can make an impact to your overall growth. By doing such small things as sending personalized messages (something Rose has personally done) to each of your new customers, you can build trust, goodwill and a relationship. Fom these small gestures, you can lay a solid foundation upon which to build your business.

Click play to hear more from Jeff Rose.

Related: How to Determine Whether a High-Paying Project Might Actually Be Wrong for You

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Jeff Rose

Certified Financial Planner, Author and Blogger

Jeff Rose is an entrepreneur disguised as a certified financial planner, author and blogger.  He's best know for his blog GoodFinancialCents.com and book, Soldier of Finance: Take Charge of Your Money and Invest in Your Future.  He's also the editor of LifeInsurancebyJeff.com. He escaped a path of financial destruction from dropping out of college with over $20,000 of credit card debt to become a self-made millionaire. His mission is help future generations achieve financial freedom by developing strong money habits and unleashing their entrepreneurial spirit.   

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