Ending Soon! Save 33% on All Access

United Airlines Passenger Dragged Off Plane by Airport Employees Brute force was used to drag a paying passenger off one of its planes on Sunday night.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Scott Olson | Getty Images

A United Airlines passenger who thought he'd be flying from Chicago to Louisville Sunday night was in for a pretty nasty surprise.

Related: Good, Bad and Just Ugly Customer Service Trends

Overbooking United Express Flight 3411, United employees desperately sought volunteers who would give up their seats in return for reimbursements of $400 and $800. There were no takers. United then took desperate measures.

After boarding flight passengers, three security officers approached a seated man and asked him to give up his seat. He refused. The guards then yanked the unnamed man from his seat. While screaming in resistance, the officers dragged the passenger by his arms to the front of the plane. Frightening and shocking other passengers, the man goes silent, with his abdomen showing and his glasses disheveled, while they continue to drag him towards the front.

Related: The Mistakes That Make a PR Crisis Even Worse

Married passengers Aubra and Tyler Bridges documented the traumatizing event, posting a 30-second clip to social media, which has since gone viral. According to Aubra, United used its computer system to randomly select four passengers to deboard the overbooked flight, the unidentified man being one of them.

Eventually, the passenger, who said he was a doctor and needed to see his patients in the morning, was able to get back on the plane -- returning disoriented and with a bloody face.

Responding to the incident, United Airlines issued a public statement on Twitter, apologizing for the event, calling it "upsetting" and claiming it would investigate it further.

It didn't take long before the social media world had its heyday over the incident.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

Make Music from Prompts with This AI Subscription, Just $50

This AI music generator promises to take you from prompt to song in just a few seconds.

Business News

Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'

Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."

Starting a Business

How to Start an Event Planning Business: Your Comprehensive Guide

Not sure how to become an event planner? Use this step-by-step guide to launch your event planning business from scratch.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.