Ending Soon! Save 33% on All Access

Marissa Mayer Channeled 'The Wizard of Oz' in Bizarre $70,000 Team-Building Photo Shoot Top staffers dressed as characters from the classic film, including Mayer as Dorothy, complete with blue-ribboned braids and a cheeky grin.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

If Marissa Mayer clicks her heels together three times, might she be transported to a place where Yahoo's dismal earnings and dwindling turnaround prospects look slightly less bleak?

Probably not. But in a rather whimsical morale-boosting initiative earlier this year uncovered by Re/code's Kara Swisher, Mayer dreamed up a lavish affair inspired by The Wizard of Oz. At an offsite last fall north of San Francisco, Mayer cast top staffers as characters from the film for a photo shoot -- bedecked in full Yellow Brick Road regalia -- to be displayed as a poster at the company's holiday party, which was themed, "There's no place like here.'

While Mayer cast herself as Dorothy (obviously), complete with blue-ribboned braids and a cheeky grin, other top execs fared slightly less well. Jacqueline Reses, for instance, a development chief who was cast as the Wicked Witch, departed the company last month.

Related: Is Marissa Mayer Running Out of Time?

The cost of the photo shoot? A staggering $70,000 -- which reportedly inspired eye rolls from fellow staffers.

However, this isn't the first over-the-top holiday party conceived by Mayer in which she also managed to cast herself as a kind of star. In 2013, Mayer hosted a Christmas party at her Silicon Valley home in which she ordered an ice rink to be constructed in her backyard and rode in on a mini-Zamboni.

Though these might sound like giddily inventive culture-building ventures (or, tacky and wasteful money sucks, depending on your wont), the revelations come at an inopportune moment for Mayer, as, roughly three years into her polarizing tenure, Yahoo's fate now looks decidedly more deflated than ever before.

Related: Yahoo's Marissa Mayer Is Expecting Identical Twin Girls

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

Want to Expand Your Market Overseas? Here's Everything You Need to Know About Global Logistics in 2024

With rising geopolitical tensions and changing market conditions it can be hard for businesses to navigate supply chain logistics even in a post-pandemic world. Here are three tips from the CEO of an international customs brokerage.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Thought Leaders

How to Become a Successful Social Entrepreneur

It's not the same as being a great business person.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.

Business News

Elvis Presley's Granddaughter Fights Graceland Foreclosure, Calls Paperwork 'Forgeries'

The 13.8-acre estate was scheduled to be sold in a public foreclosure auction on Thursday. Presley's granddaughter and heir, Riley Keough, is fighting to save Graceland in court.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.