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How This Superfan Landed His Dream Job Ronnie "2K" Singh talks about his unusual path to working for 2K Sports.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Ronnie "2K" Singh, Director of Influencer Marketing for NBA 2K, talks about:

  • What it was like dropping out of Columbia Law School to take a job with a women's basketball team [3:21]
  • Why you shouldn't focus on immediate gratification and why you need to look at the long run [8:20]
  • The storytelling challenges that marketers face in traditional sports and esports [11:51]
  • How NBA2K games help retired players like Michael Jordan continue to stay relevant [14:53]

Related: How to Form Better, Healthier Habits
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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