Ending Soon! Save 33% on All Access

'Spongebob Squarepants' Creator Stephen Hillenburg Dead at 57 The creator of the megahit show proves that passion can take you far.

By Stephen J. Bronner Edited by Dan Bova

Dimitrios Kambouris | Getty Images

Stephen Hillenburg, creator of Spongebob Squarepants, died Monday at the age of 57, more than a year after revealing an ALS diagnosis.

Before he created the cultural icon and megahit for Nickoledeon -- he worked in a completely different, although somehow related, field: marine biology. But Hillenburg always harbored a love for animation. After attending two animation festivals in the 1980s, he was inspired to leave his teaching job at the Ocean Institute and pursue his passion, without any inkling of the success he would eventually have.

"I didn't look at the career aspect -- it was what I was interested in doing," he told The Washington Post in 2009. "I was planning on being a starving artist."

He invested several thousand dollars to create a short film, Wormholes, which caught the attention of Joe Murray, who went on to create the Nickoledeon cult classic cartoon, Rocko's Modern Life. Hillenburg worked as a writer and director on that show during its three-year run.

Hillenburg then adapted a comic book he created into Spongebob Squarepants (employing many of the same people who worked on Rocko). The show debuted in 1999, has aired nearly 250 episodes and has been dubbed or subtitled in more than 60 languages. Spongebob has been the star of two movies, video games, comics and even a Broadway musical.

"We are incredibly saddened by the news that Steve Hillenburg has passed away following a battle with ALS," Nickelodeon said in a statement. "He was a beloved friend and long-time creative partner to everyone at Nickelodeon, and our hearts go out to his entire family. Steve imbued SpongeBob SquarePants with a unique sense of humor and innocence that has brought joy to generations of kids and families everywhere. His utterly original characters and the world of Bikini Bottom will long stand as a reminder of the value of optimism, friendship and the limitless power of imagination."

Spongebob was created because of Hillenburg's love for animation, as well as his love for the sea, which he wanted the audience to appreciate.

"People have to get together and [realize] how important our oceans are," he told The Washington Post. "Hopefully, if you watch SpongeBob, you see plankton and crabs and starfish -- and you'll [want to] take care of our oceans."

Stephen J. Bronner

Entrepreneur Staff

News Director

Stephen J. Bronner writes mostly about packaged foods. His weekly column is The Digest. He is very much on top of his email.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

5 Strategies to Know As You Scale Your Business

Scaling a service-based company requires a comprehensive approach that goes beyond simply increasing revenue. It requires careful planning, strategic decision-making and a deep understanding of market dynamics.

Growing a Business

The Right Way to Ask Someone for a Million Dollars, According to a Fundraiser Who Does It For a Living

No matter what you're raising money for, Wanda Urbanskia says, the same basic rules apply.

Personal Finance

This Investment Bundle Includes a Trading Course and Stock Screener Tool for $150

Approach the stock market with an increased understanding.

Growing a Business

Understanding YouTube Analytics — How to Leverage Data to Attract and Retain Subscribers

Whether you're just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need.

Business News

This Pricey Pineapple Costs Nearly $400 — And It's Already Selling Out

The rare fruit was once only available in Asia. Now, there's already a waiting list for next year.