News by the Numbers
Thanks to this entrepreneur, news search results never looked so relevant.
Joseph Einhorn, 25, is on a mission. His goal: to revolutionize
the way people get news online by adding structure to the
notoriously unstructured news industry. His secret weapon?
Mathematics.
In 2004, Einhorn launched New York City-based Inform Technologies, an
online news platform that uses algorithms to enhance metatagging
for stories. The technology platform instantly categorizes news
stories from thousands of print, audio and video sources and then
shreds the content, retaining only the important elements.
Consequently, a single search term, like "terrorism,"
will automatically bring up articles on related terms and topics,
such as "al-Qaida" and "Osama bin Laden," even
if the original term is not mentioned in those articles. The
information is then compiled on a single, easy-to-use
interface.
Says Einhorn, who expects 2006 sales of just under $5 million,
"To have the opportunity to change the way human beings all
around the world consume news is extremely humbling and
exciting."
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