2009: The Year of One-to-One Marketing Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
Marketing That Takes FlightSteve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.
Brand Makeovers: 3 Lessons in ReinventionTarget, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Connect the Branding DotsLogos, websites and marketing materials have to work together to create a positive impression--and put money in your pocket.
Marketing to the 7 Deadly SinsWhen it comes to recession-proof businesses, vice is nice.
Simplify Business CommunicationTechnology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick.
Cause Marketing Matters to ConsumersSocial responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
A.S.A.P. Branding--AdjectiveSum up your brand advantage into one word, and stay in customers' minds.
A.S.A.P. Branding--StyleIn Part II of this series, branding expert John Williams shows how to design your brand to reflect your company's image and draw in customers.
Back in the Beverage BusinessThe founders of an upscale natural juice company throw themselves in the ring again with a fizzy new approach to on-the-go nutrition drinks.
A.S.A.P. BrandingLearn these smart shortcuts to branding your business quickly and effectively.
The Business of PoliticsA surge of young voters is fueling a niche market that targets their growing passion.
A Perfect PairThese two college friends use their complementary skills to change the way guys buy pants.
5 Hidden Benefits of Designing It YourselfCreating your company logo will reflect the core message you want to send to your customers.
Unearth Your Inner IndyIndiana Jones' adventures have much in common with what makes entrepreneurs successful. Keep your head (and hat), hit the books and try to avoid the snakes.
5 Ways to "Spring Clean" Your BrandIf it's time to update your look, do so by keeping your company's original appeal.
Emotional Branding: What's Love Got to Do With It? Plenty!Sell to your customers by appealing to both their reason and their emotions.
Colors That Bring Out Your BrandMake sure the colors you choose are sending the right message to your customers.
Target the Right NicheLooking for your niche? Here's how to find one that'll work for your business.
Protecting Your Brand with TrademarksKeep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
Look Big, Sell BigUse these branding tactics to give your small company a big, professional image.
Bling Your Business CardsFirst impressions count, so give your business cards some style.
Positioning: Setting Your Business ApartCreate a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Why Getting Published Can Help You NetworkIt may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts.
Hiring a Branding ProfessionalLooking to improve your company’s image? Here’s how to find the firm to help you do it.
4 Elements of a Winning BrandWhen it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
The Art of RebrandingUpdate a tired brand or create an entirely new identity with a smart rebranding strategy.
What's in a Name?What you don't know can hurt you online, so keep a close eye on your brand to make sure your company appears in its best light.
Is Your Brand in Danger?Brand pirates now fake SMB products. Are you getting hurt?
The ABCs of Business Cards5 tips for creating a professional business card that leaves a lasting impression
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