Branding

Over-Promise Your Way to the Top How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how. More Build a Better Brand: Making Your Brand Original The Art of Rebranding Crafting Your Elevator Speech 5 Cardinal Rules of Logo Design

Connect the Branding Dots
Logos, websites and marketing materials have to work together to create a positive impression--and put money in your pocket.

Marketing to the 7 Deadly Sins
When it comes to recession-proof businesses, vice is nice.

Simplify Business Communication
Technology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick.

Cause Marketing Matters to Consumers
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.

A.S.A.P. Branding--Adjective
Sum up your brand advantage into one word, and stay in customers' minds.

A.S.A.P. Branding--Style
In Part II of this series, branding expert John Williams shows how to design your brand to reflect your company's image and draw in customers.

Back in the Beverage Business
The founders of an upscale natural juice company throw themselves in the ring again with a fizzy new approach to on-the-go nutrition drinks.

A.S.A.P. Branding
Learn these smart shortcuts to branding your business quickly and effectively.

The Business of Politics
A surge of young voters is fueling a niche market that targets their growing passion.

A Perfect Pair
These two college friends use their complementary skills to change the way guys buy pants.

5 Hidden Benefits of Designing It Yourself
Creating your company logo will reflect the core message you want to send to your customers.

5 Ways to "Spring Clean" Your Brand
If it's time to update your look, do so by keeping your company's original appeal.