2009: The Year of One-to-One Marketing Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
The Unwritten Rules of Social NetworkingIs your social networking strategy actually costing you customers? Use these strategies to get it right.
Marketing Presentations Go VirtualFight the high cost of gas and air travel with your own webinars.
Campus CoverageAdvertising in university newspapers can get you noticed by the hard-to-reach college crowd.
Alternative Places to NetworkLook beyond your standard groups and cocktail receptions for business connections that really work.
Targeted Marketing Gets IntelligentAdvertisers ride a brain wave called neuromarketing. But is it for real?
Girl PowerWant to grab a powerful niche market with growing potential? find out what women want.
Mass AppealDoes your product have what it takes to attract an international audience?
Make Your Best OfferTight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
Evade the Copywriting Text TrapUse these 5 tips to give buzz words the boot and focus on actionable messages.
Specialists Win More ReferralsIf you claim to do everything, your clients won't rely on you for anything.
What Is Business Networking, Anyway?It's more than showing up and shaking hands; it's about being proactive.
Stretch Your Dollar With Horizontal MarketingPartnering with a company that shares your target market saves you time and money.
Win Sales From Recession-Minded ConsumersHere are 3 ways to woo shoppers this summer, when the spotlight's on saving.
A Long-Term CommitmentMarketing to the LGBT community can extend far beyond the booming same-sex wedding industry in California. The key: Be sincere.
Generating More ReferralsThere are plenty of opportunities to develop quality referrals--you just have to look for them.
Good Customer Service Alone Doesn't Win ReferralsDon't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.
Practice Makes Perfect NetworkingImplement these 2 simple strategies and watch the referrals pour in.
Taking Your New Product to MarketStart small and create a timeline for taking your product to national distribution.
Market for Instant SalesCut to the chase with these tips to reach prospects who are ready to buy.
Growing Your Biz by Reaching More CustomersWant to start catering to a new demographic? Here’s how.
3 Word-of-Mouth Marketing TacticsAnd as a marketing method, it’s downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
Increase Business With International CustomersHow to know when to take your business global
Attracting Customers With a Free Consultation Show prospects what you can do for their business by offering a complimentary assessment.
8 Opt-In Offers Your Visitors Can’t RefuseLook beyond newsletters in your online marketing efforts to find customers for your e-mail list.
How Sorority and Fraternity Ties Can Help YouThere's more than one type of family you can turn to for support.
Become a Business EvangelistYou're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.
Marketing with a MicrositeLooking for new markets? A microsite could help you reach them.
Balancing Quantity vs. Quality of LeadsWhen planning your marketing efforts, should you cast a wide net to find lots of leads, or a narrow net to find highly qualified leads? Here's how to decide.
Are You Scaring Away Customers?Your efforts to get to know your customers could be driving them away.
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