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Finding Customers


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The "Unblinging" Of Millennials
The generation is affected by current conditions, but members will stay true to their characteristics.

With Wedding Bells, Novelty Sells
Finding and courting a creative niche business idea is destined for success in the $62.8 billion wedding industry.

Word-of-Mouth Marketing Can Bite Back
A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.

10 Blogs to Write Today
If blogging is part of your marketing plan, get started on these ideas.

Influence the Influencers
Dust off those public-speaking skills and get ready to market your business.

Attracting Prospects' Attention
21 Ways to Bring in the Business
Despite your desperate hopes and prayers, business isn't just going to wander into your business. You need to get out there and hustle, and we've got the tips to help you do it.
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Target Moms' Buying Power
Learn the top 5 ways to maximize sales from this enormous market.

The Life of the Party
These brothers turned gaming into a mobile franchise empire.

Get Your Game On
These entrepreneurs are using kids' games to attract grownup dollars.

Your Message: From a Whisper to a Scream
Check out these low-cost marketing ideas for your new business.

Mixing Business With Passion
As a social entrepreneur, you can indulge your passion for social issues and make a profit at the same time. We show you how.

T-Mobile Shakes Up Owner-Operator Model
Program puts entrepreneurs into ethnic communities with which they're familiar. First up: Latinos.

Recession Marketing All About Connections
Experiential marketing helps you connect with customers on an emotional level--for less than you think.

10 Steps to Effective Copywriting
Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.

Price Isn't Tied to Your Product
When pricing your product, who you're selling is more crucial than what you're selling.

A Great Ad Campaign Can Last Forever
Marketing to values is more important than marketing products.

Desperation Isn't Referable
Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.

Steal Your Competitors' Clients
If your best prospects are someone else's customers, you better have a strategy for wooing them away.



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All-new 2010 Ford Transit Connect
Get the Most From Your Written Testimonials
Make it standard practice to ask clients and contacts for testimonials and you'll build your credibility and your business.

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Stop Cold Calling Forever
If you love to sell but hate the grind of "smiling and dialing," rejoice! This is the book that will set you free from telephone torture once and for all