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Marketing How-To Guides

Cultivate Stronger Customer Bonds
4 ways to market effectively in a downturn and maximize customer feedback.
Guides for Marketing
PR Basics
Why You Need PR
Getting the word out about your product or service should always be a priority.
More PR Basics:
Marketing Your E-Business

Make Your Sales Copy Sell
7 tricks to writing copy that brings in business.

Create New Markets With a Microsite
Looking for new markets? A microsite could help you reach them.

Draw Attention With a Vanity Domain
One more way to market your site

How Product Reviews Can Grow Your Biz
Online reviews by your customers can turn browsers into buyers.

How to Create a Marketing Plan

Introduction to Creating a Marketing Plan
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.

Researching Your Market
Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.

The Ingredients of a Marketing Plan
Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.