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10 Ways to Waste Your Time in a Networking GroupReferral business from networking groups can pay off handsomely, so make the most of every meeting.
Create Vocal Brand Advocates7 steps to a successful advertising campaign.
Ditch Your Desperation MarketingWhen it comes to the perfect pitch, sometimes less is more.
5 Franchise Marketing EssentialsLook for these qualities before you make an investment.
10 Rules for Quick and Easy PRSimple steps to give your business a competitive edge, on a budget.
Know Your Target MarketGet a grasp on generational marketing with this guide to demographics.
Market Your Way To the TopNever stop thinking about marketing--it's the best way to grow your business.
A Hot, Affordable New Advertising OpportunityConsumer habits show online video is the best value for advertisers.
Get the Most From Your Written TestimonialsMake it standard practice to ask clients and contacts for testimonials and you'll build your credibility and your business.
The Perfect Formula to Build Your BrandProduct + Expert + Promise = Brand
Ramp Up Marketing in a Downturn5 ways to save money and still get your message heard.
Build Your List, Grow Your BusinessEvery point of contact with potential customers is an opportunity to build your e-mail list.
Become a Networking MentorIf you want to improve your networking skills, teach someone else what you know.
Find Hidden Opportunities in the Senior MarketLearn how to research the market, i.d. trends, and get a resource guide to help you stay cutting-edge or start up your business today.
4 Ways to Boost Business With a BlogShare information, interact with customers and boost your brand--blogs are the perfect way to keep you on top of your industry.
How to Use Humor in MarketingHumor can lead to a marketing grand slam--as long as it's done right.
Hold the Line on PriceIf you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.
10 Steps to Effective CopywritingDon't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Price Isn't Tied to Your ProductWhen pricing your product,
who you're selling is more crucial than
what you're selling.
A Great Ad Campaign Can Last ForeverMarketing to values is more important than marketing products.
How to Make Your Message StickMemorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
A Marketer's Sharpest Tool: The Copywriting OutlineYour message will lose some of its power if you don't take the time to get organized upfront.
You Never Know Whom They KnowDon't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
5 Ways to Kill a Great Marketing PlanAre your marketing campaigns
too creative? Here's what separates a marketing plan that works from one that doesn't.
2009: The Year of One-to-One Marketing Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
Use Small Actions to Get Big ResultsWhen it comes to creating relationships with other companies, take a long-term approach.
Influence the InfluencersDust off those public-speaking skills and get ready to market your business.
Not Your Father's Marketing CampaignPress releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Copywriting Grammar Ain't PerfectBreak the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Targeted Marketing Gets IntelligentAdvertisers ride a brain wave called neuromarketing. But is it for real?
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