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Marketing Basics

Use the 3 C's of Communication
Keep your customers and stand out in the crowd by sending customers a message they'll remember.

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Editor's Picks

A Marketer's Sharpest Tool: The Copywriting Outline
Your message will lose some of its power if you don't take the time to get organized upfront.

The Unwritten Rules of Social Networking
Is your social networking strategy actually costing you customers? Use these strategies to get it right.

Marketing That Takes Flight
Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.

A Time To Market
A time to market your to-do list isn't complete without this key practice--and neither is your business.

Social Shopping
This site builds a community on product recommendations.

How to Create a Marketing Plan

Introduction to Creating a Marketing Plan
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.

Researching Your Market
Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.

The Ingredients of a Marketing Plan
Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.

More Articles
10 Rules for Quick and Easy PR
Simple steps to give your business a competitive edge, on a budget.

Know Your Target Market
Get a grasp on generational marketing with this guide to demographics.

Market Your Way To the Top
Never stop thinking about marketing--it's the best way to grow your business.

A Hot, Affordable New Advertising Opportunity
Consumer habits show online video is the best value for advertisers.

Get the Most From Your Written Testimonials
Make it standard practice to ask clients and contacts for testimonials and you'll build your credibility and your business.

The Perfect Formula to Build Your Brand
Product + Expert + Promise = Brand

Ramp Up Marketing in a Downturn
5 ways to save money and still get your message heard.

Build Your List, Grow Your Business
Every point of contact with potential customers is an opportunity to build your e-mail list.

Become a Networking Mentor
If you want to improve your networking skills, teach someone else what you know.

Find Hidden Opportunities in the Senior Market
Learn how to research the market, i.d. trends, and get a resource guide to help you stay cutting-edge or start up your business today.

4 Ways to Boost Business With a Blog
Share information, interact with customers and boost your brand--blogs are the perfect way to keep you on top of your industry.

How to Use Humor in Marketing
Humor can lead to a marketing grand slam--as long as it's done right.



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Marketing Forms
Run an Effective Marketing Program
From competitor analysis worksheets to sample brand loyalty surveys, we have the forms you need to do it all:
  • Plan your promotional budget
  • Know your market research costs
  • Find your niche in the market
  • Create a brand loyalty survey
  • Evaluate the competition
  • Do a demographic survey

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