Editor's Picks
Good as New
Whether it's the love of a good bargain, the shaky economy or the growing desire to reduce, reuse and recycle, shoppers are flocking to resale shops.
Get Real
If you want to market to women, ground your message in reality.
Say What?
Keep tabs on the competition--and track your own reputation--with these resources.
More Articles
5 Ways to Kill a Great Marketing Plan
Are your marketing campaigns
too creative? Here's what separates a marketing plan that works from one that doesn't.
Brand Makeovers: 3 Lessons in Reinvention
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
3 Ways to Kill a Deal in India
Sometimes cultural barriers can undo any multimillion dollar deal. Make sure the barrier isn't you.
Be Your Own Trend Spotter
Preparing for the future is easier if you know what's coming.
3 Ways to Kill a Deal in China
Why should you fight over the bill during a Chinese business dinner? Read on to find out.
Entrepreneurs Need Social Networking
Dan Schawbel, a leading expert in social networking and a Gen-Y branding expert, explains what business owners need to know about the trend.
Use Your Words
Put Google AdWords to work, and watch the customers--and sales--click in.
Nostalgia Sells
The oldies but goodies of baby boomers are all the rage.
Deep Insight Without Deep Pockets
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
Researching the Inventions Market
Want to know if your new product will be a hit? Start your research today.
How to Research Your Market
Do your homework before opening your doors to avoid business-busting mistakes.
Selling to Your Best Prospects
Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.