Browse by Topic
Editor's Picks
Unearth the Hidden Publicity Gems in Your Business
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Read All About It
Newsflash! Here's how to reach newspaper readers in print, online or both.
All in Good Fun
Don't be afraid to lighten up--especially if you're the boss.
Top 10 Successful Marketing Stunts
Ever wonder just how far some companies will go to get noticed? See how 10 companies succeeded--and five failed miserably--when it came to making some noise.
PR Basics
Why You Need PR
Getting the word out about your product or service should always be a priority.
More PR Basics: |
More Articles
Brand Makeovers: 3 Lessons in Reinvention
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Not Your Father's Marketing Campaign
Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Copywriting Grammar Ain't Perfect
Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
The Palin Industry
The vice presidential candidate sparks fashion trends.
Cause Marketing Matters to Consumers
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Guerrillas Use Word-of-Mouth Marketing
It comes in many forms, but all of them are essential to your business.
Teaching Old Dogs New Tricks
Understanding the changing face of journalism can be the key to getting more coverage for your business.
Marketing in the Recommendation Age
As customer review venues and their influence increase, business owners should capitalize on this trend.
Spread the Good Word
PR is a do-it-yourself job when you use one of these 3 tactics.
The Multicultural Media Boom
Why you need to include multicultural media sources in your PR efforts
The Art of the Bylined Article
Do you have what it takes to be published? If so, this PR tactic can really help your business.
When Public Speaking is Enemy #1
From your opening line to fielding questions, learn how to wow an audience of any size.