Entrepreneur Magazine: November 2008

Cover Story
Being Branson
Is the man who treats life--and business--as an extreme sport more like you than you think?

Features
Branson: A Man of Many Milestones
Richard Branson isn't defined by business or personal success. His life is a combination of both.

Leading Ladies
These women-led businesses are speeding their way to the top.

Book Excerpt: Business Stripped Bare
In this excerpt from his newly released book, iconic entrepreneur Richard Branson reveals his secrets to building a sexy brand.



Edge
Doing Good
Star Power
This entrepreneur is enlisting a little help from Hollywood to meet her double bottom line.

Edge Features
Fraud Rattles SBA Program
An investigation of HUBZone revealed millions in loans to ineligible and even fake businesses.

A Fuel Economy
Entrepreneurs are responding to the fuel crisis with innovative ways to help their employees save.

Risky Business
Is your business ready to deal with the unexpected?

Healthy Business
All Well and Good
A healthy workplace means keeping your employees' minds and bodies happy.

Moving On
Location Is Key
Labor cost isn't everything when it comes to a location for your business

Under Construction
Green Building
Now's the time for contractors to get their piece of the environmental action.

Wheels
High-End Hybrid
Mercedes-Benz customers will soon be able to get more green for their green.

Insights
Rich Returns
Go Big or Go Home
Even in a bad economy, one truth about marketing stands: you have to spend more to make more.

TheStreet.com
The "It" Energy
Natural gas has moved to the front burner, so add some spark to your investment portfolio.

Wise Guy
16 Lies of Lawyers
Listen for these all-too-common phrases--and then take them for what they really mean.

Money
Currency
Is The Price Right?
With the right execution, a price increase doesn't have to cost you your customers.

Money Buzz
Keep Comp Costs Down
Take steps to minimize workplace injuries, and your business may come out unscathed.

Portfolio
Doing Well By Doing Good
Giving money away can make financial sense, even for relatively young earners.

Raising Money
Board Relations
When investors ask for a board seat, weigh your options before pulling out the leather chair.

Startups
Biz U
To The Rescue
Your education is good for more than just your own success. Learn how you can help others, too.

Hype
A Time To Market
A time to market your to-do list isn't complete without this key practice--and neither is your business.

Launch
Old Tricks, New Job
Shorten the road to success by using skills learned during your days as an employee.

Net Profits
Girl Power
Want to grab a powerful niche market with growing potential? find out what women want.

Opportunities
Business Mentoring
Years of managing and running businesses inspired one man to help others do the same.

Back to Basics
Starting a franchise in a small town helped these family-focused entrepreneurs bring in big profits.

Startup Features
On a Budget?
Here are 85 franchises you can start for less than $25,000.

Road to Success
You can still find a place in the auto industry--you just have to know where to look.

Success Coach
Keep Up Appearances
The right attitude can mean the difference between failure and success.

Strategies
Best Practices
Recruit Reboot
Fill your job openings the right way with these solutions.

Buzz
A Meeting to Remember
If you build it, they will come--and actually stay awake, too.

Clicks
Use Your Words
Put Google AdWords to work, and watch the customers--and sales--click in.

Global
Mass Appeal
Does your product have what it takes to attract an international audience?

Marketing
Make Your Best Offer
Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.

Sell
Constructive Criticism
Don't get bummed by negative feedback. Instead, get fired up and motivated to do better.

Work Force
Pay for Performance
Variable pay plans can save you money--and your employees may prefer them.

Technology
Buyers Guide
What's in Storage
Just when you were getting used to gigabytes, now there are even bigger ways to store and manage your data.

Connections
VoIP Calling Made Simple
One small USB device eliminates the need for multiple phones.

Digital Edge
Lost In Space
It's 2008. Do you know who has your Social Security number?

Editors Pick
More MPG Through Kiwi
Here's one way to outsmart your gas tank.

Gear
Get the Message
This unlocked phone from hp gets a thumbs up for functionality.

Mobility
Cyber Agents
New travel planners aren't your everyday Orbitz.

Tech Buzz
More Power to You
Xerox brings robust new solutions to small businesses.

Web Sight
Social Marketing
Make friends in all the right places online, and watch your site's traffic soar.

Wireless
Wi-fi As You Fly
Wireless hot spots aren't just for cafes anymore.

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Marketplace

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