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What’s Hot and What’s Not: Entrepreneur Sums Up

(Irvine, CA) November 20, 2007 – While the experts online at Entrepreneur.com recently forecasted what businesses will be extinct by 2017, the December issue of Entrepreneur magazine takes a look at the other side—revealing the markets, trends and ideas set to make it big in 2008.

What’s Hot! For more than 20 years, entrepreneurs have sought out the annual Hot List to discover the latest ideas for growing their businesses. This year’s list reveals trends that continue to grow, such as wine businesses and senior services, as well as new ones in areas such as enhanced beverages, green business services and household management for the rich.

One new item on the Hot List this year is premium spirits, which are growing in popularity with consumers nationwide. In fact, the superpremium segment of distilled spirits has enjoyed double-digit growth over the past four to five years, indicating a ripe opportunity for entrepreneurs.

“We’re constantly staying one step ahead of what’s going on in all market segments to give our readers the information they need,” says Rieva Lesonsky, senior VP/editorial director at Entrepreneur. “The annual Hot List gives entrepreneurs a central reference point for discovering new ideas, expanding their company’s offerings or starting ventures in new marketplaces.”

For every entrepreneur searching for the next hot ticket in business, Entrepreneur uncovers these and dozens of other ideas to consider with the 2008 Hot List in the December issue. To learn more about the business trends and ideas in the 2008 Hot List, including gastropubs, college planning services, solar energy products and specialty shoes, visit www.entrepreneur.com/hotcenter.

What’s not! While only time will tell for sure, based on recent trends and statistics, the odds of survival for places like record stores, used bookstores and coin-operated arcades are definitely grim. Entrepreneur.com recently named these as a few of the 10 businesses facing extinction in the next 10 years.

“Knowing what’s happening in different industries is part of being a successful entrepreneur,” says Dave Pomije, VP of site development at Entrepreneur.com. “That’s why we give our visitors a look at what’s in store for businesses, helping entrepreneurs plan for the future of their own companies and take advantage of hidden opportunities that come from foreseeing market trends.”

To take a look at all 10 businesses heading for extinction in the next 10 years, visit www.entrepreneur.com/extinction.


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After 30 years, nobody reaches more growing businesses. As the original magazine for the small and midsize business community, Entrepreneur continues to be the definitive guide to all the diverse challenges of business ownership. Entrepreneur.com is the most widely used website by entrepreneurs and emerging businesses worldwide. Entrepreneur Press publishes the books that turn entrepreneurial skills into business success.

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Press Inquires Contact
Lisa Murray
Vice President of Marketing
Entrepreneur Media Inc.
lmurray@entrepreneur.com
(949) 622-5220