PR Basics

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	Article Archive Developing a PR Plan Want to make sure your business's name gets heard this year? You need to plan for PR. Interviewing Dos & Don’ts You’ve lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training. Measuring the Value of PR Want to know what effect media coverage is having on your business? Here are the best ways to find out. Get PR for Your New Business Follow these smart tips to get PR coverage for your new business. The Press Tool Every Website Needs Make your business more accessible to the media with an online media room. How to Save Face in a Business Crisis Minimize the impact of a crisis on your small business with a pre-planned PR campaign. PR Alone Isn't Enough To make the most of your marketing strategy, reach out to prospects in more ways than one. Do You Need Help Promoting Your Business? Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional. Implement a PR Strategy in 7 Days Building publicity for you and your business can be done one day at a time. Creating Timely Press Releases Year-Round Follow these tips for creating attention-getting releases all the months of the year. Why You Need PR Getting the word out about your product or service should always be a priority. Publicize Your Business With Radio Interviews Tips for using this medium to your advantage PR Is More Than Just Press Releases There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire. PR Ideas for the Small Retail Shop Appeal to consumers--and boost your business--with these simple PR strategies. Take Advantage of Free PR Smart, no-cost ways to get your name out and generate attention for your business Is Your PR Program Worth the Cost? How to set specific goals for your PR campaign and calculate your precise ROI Add Value to Get Your PR Noticed Provide knowledge in your pitch, and editors just might bite. The Ingredients of a Press Kit Whatever the size of your business, you can make use of a good press kit. Creating "Top of Mind Awareness" for Your Business Using PR to help you become the go-to business Will You Hit a PR Home Run? Don't bet on it--but there are other ways to win the publicity game. Using Publicity to Your Advantage Even local efforts can get a boost from national PR. Making PR Work Is your PR not doing its job? Perhaps it's time to revisit your strategy. Make Online PR Work for You Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective. Query Letters That Sell Your Story Learn how to leave editors wanting more. Publishing as a PR Vehicle Write an article to establish yourself as an expert and garner publicity. PR: More Than Just a Press Release You need the complete ingredients of public relations before you start your campaign. Should I Hire a PR Agency? Before you launch your PR campaign, figure out the answer to this important question. Back to top »	Partner Provided Service Get your message in the news Send your press releases to over 100,000 sources globally and track results.