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Startup How-To Guides Learn how to start a small business with our small business startup guide. Learn everything from raising startup capital to building a brand image.

Laying the Startup Groundwork

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Starting your own business is not just about having a dream. There are real steps to ensure your business a successful start. So what are all of the things you should consider when launching your new brainchild?

Startup Basics »

Planning for a Successful Start

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The old adage goes: failure to plan is a plan for failure. Your business plan does not need to be complex or convoluted, but it is necessary. If you are having a hard time pulling your plan together, our experts can help.

Business Plans »

Raising Capital

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You've got the idea and you've got a plan. But you can't start a business without a little cold hard cash. If you have it, you can always invest your own funds, but if you're like most, you'll need a little help.

Getting Financing »

Establishing Your Image

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You may have a great idea, product or superior service, but have you thought about what image your startup will take on? Often the difference between success and failure is creating a brand that consumers will recognize.

Branding »

Finding Customers

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Without customers, it doesn't matter how great your product is, how well you branded you are, or how well funded your start-up is. Learn how to get your product to market, target your audience and build a customer base.

Finding Customers »

More Startup How-To Guides

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Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.

Career

What the Mentality of the Dotcom Era Can Teach the AI Generations

The internet boom showed that you still need tenacity and resilience to succeed at a time of great opportunity.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.