Halo awards: cause marketing group honors corporate cooperation.(AWARDS)

Fighting heart disease, providing kids with medical care and fighting climate change while enhancing corporate images and helping the bottom line are among the many challenges tackled by the winners of the 7th annual Cause Marketing Halo Awards.

The most honored campaign with two awards was "Believe," a holiday promotion by Macy's that raised more than $1 million for the Make-A-Wish Foundation by donating $1 for each letter to Santa that customers mailed at a Macy's store.

"The Cause Marketing Halo Awards demonstrate the good that can be done when businesses and nonprofits team up," said David Hessekiel, president of Cause Marketing Forum, Inc., the program's organizer. "It's a competition in which we all win."

Timberland and Share Our Strength each received Cause Marketing Golden Halo Awards for their leadership in cause marketing field.

Some 18 category-specific awards were given. The winners include:

BEST USE OF SOCIAL MEDIA (A NEW CATEGORY):

Gold." "More Than Footprints," TripAdvisot and Conservation International, Doctors Without Borders, National Geographic Society, Save The Children and The Nature Conservancy

BEST ENVIRONMENTAL/WILDLIFE CAMPAIGN:

Gold: "Tour de Fat," New Belgium Brewing Company and multiple local cycling groups

Silver: "Jetting to Green," JetBlue Airways and the Carbon Fund

BEST HEALTH CAMPAIGN:

Gold: "Start! Partnership," Subway and the American Heart Association

Silver:"Jiffy Lube Maintenance Partners for Life," Jiffy Lube International and the American Heart Association

BEST SOCIAL SERVICE/EDUCATION CAMPAIGN:

Gold: "Protecting Futures," Procter & Gamble and UNA-USA Hero

Silver: Toys 'R' Us Guide for DifferentlyAbled Kids, Toys 'R' Us and the National Lekotek Center BEST MESSAGE CAMPAIGN:

Gold: "The Pedigree Adoption Drive," Pedigree and numerous animal shelters

Silver: "L'Oreal Paris Ovarian Cancer Awareness Campaign," L'Oreal Paris & The Ovarian Cancer Research Fund

BEST PRINT CREATIVE:

Gold: "Believe," Macy's and the Make-AWish Foundation of America

Silver:"Subaru Share The Love," Suharu of America and the ASPCA, Boys & Girls Clubs of America, Habitat for Humanity, Meals on Wheels Association of America and the National Wildlife Federation

BEST TRANSACTIONAL CAMPAIGN:

Gold: "IHOP National Pancake Day," IHOP and Children's Miracle Network

Silver:"Believe," Macy's and the Make-AWish Foundation of America

BEST CAUSE MARKETING EVENT:

Gold: "Read for the Record," Pearson Foundation and Jumpstart

Silver: "Miracle Treat Day," American Dairy Queen Corp. and Children's Miracle Network

BEST NATIONAL/LOCAL INTEGRATION:

Gold: "Reviving Baseball in Inner Cities," KPMG and Major League Baseball

Silver: "Trees for Troops," FedEx and the Christmas Spirit Foundation.

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