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10 Steps to a Successful CRM Implementation
Follow these 10 steps to help ensure that your CRM implementation is a success, from the planning stages to post-deployment improvements.
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42 Rules of Cold Calling Executives
Understand the dynamics of a cold call and how you can manage those to get results.
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5 Ways You May Be Hindering Your Own Multivariate Tests
Web Marketers: Run Successful Tests By Avoiding These Five Errors.
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8 Surefire Strategies for Monetizing Your B2B Website
Discover how to maximize your revenue potential by utilizing the traffic you already have.
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A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs
Explore quick tips and best practices that will help you produce necessary components to ensure success for your online programs.
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Adopting Sales Force Automation Solution Tip Sheet
Eliminate the worries of purchasing a CRM/SFA solution because of low utilization rates by your team.
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Attracting Leads with White Papers
Learn to generate sustaining, long-term sales with white papers. FREE chapter from bestselling new book.
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B2B Sales Lead Success Checklist
Determine if your technology company is doing all it can and should be doing to turn leads into sales.
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BtoB Magazine
Delivers timely editorial on all disciplines of business - to - business marketing.
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Catalog Success
Is the only industry magazine that provides practical information and ideas catalogers can use to do their jobs more profitably.
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Choosing the Best CRM for Your Organization
This white paper describes and analyzes the four most popular deployment scenarios, then offers a guide to choosing the best CRM solution to meet your organization's needs based on functionality, application integration features, customization capabilities and your budget, so you can meet your company's needs today and support your business as it grows and evolves.
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Click to Call: Giving Voice to Online Transaction
Learn how eStara Connections can help you transform your business and bridge online and offline channels with a 360° view of your customer.
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Click to Chat: Best Practices to Drive More Sales and Better Customer Service with Proactive Chat
Download the Expert Guide today to better understand how your organization can benefit from proactive chat.
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Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
Take a look at how brand owners and their channel partners are improving their collaboration on co-marketing with a streamlined closed-loop process supported by the SAP Customer Relationship Management application.
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Consumer Promotions: Enhancing Brand Equity and Profitable Growth
Learn how to improve effectiveness and efficiency for consumer promotions with a streamlined, closed-loop process.
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Creating Business Value with Communication-Enabled CRM Processes
Explore the benefits of using Communication-Enabled Business Processes (CEBPs).
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Daily Advertising Industry News: AAF SmartBrief
Is the quickest, and easiest way to keep abreast of critical developments in the advertising and marketing industry.
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Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success
Learn how to reach your marketing goal and gain the competitive advantage that makes it possible to out-test, out-learn and out-optimize competitors.
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Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing.
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Fishing for Leads with White Papers: Where to Drop Your White Paper Line
Discover some effective ways to leverage your white papers to generate qualified leads.
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Hosted CRM System Comparison Guide
Discover how this easy-to-use guide helps you compare features and costs of the major hosted CRM solutions.
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How to Boost Your Company's Sales with Marketing
This step-by-step guide will help you create a successful business-to-business "marketing for leads" program.
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I'm on LinkedIn--Now What???
Get the most out of this popular business networking site by understanding LinkedIn and why you should use it.
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iMedia Connection
Provides readers with the latest news, expert advice and analysis of the internet marketing industry.
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Improve your Sales Forecasting, Productivity and Results
Learn how Sales Automation can help your organization build a more effective and efficient Sales Team as well as improve Opportunity Management and Forecasting Processes.
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Improving Sales Pipeline Performance Through Enhanced Visibility
Learn the key steps to better penetrate target markets and achieve profitable growth with improved sales pipeline performance.
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Inspire Newsletter: Monthly Blog Series for Savvy B2B Marketers
Delivers compelling topics from best practices to industry trends, authored by industry experts.
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Introduction to Multivariate Testing
Learn how Multivariate Testing can Optimize Web Marketing.
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It's All About the Salesperson: Taking Advantage of Web 2.0
Wondering what role Web2.0/Sales2.0 and/or social networking plays in the sales arena? This paper reveals what it is and how it can help the quota carrying sales rep sell more, faster.
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Just MASH Marketing: The Customer Reference Mashup
See how Serena Marketing utilizes the Customer Reference Mashup to ensure use of the most current customer success stories, track customer approvals, enforce internal approval and notification processes, know the ROI of the customer reference program, and more.
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Lead Generation Tactics: A Recipe for Success
Learn tips and techniques about proven B2B sales lead generation, written by a leading B2B sales and marketing consultant.
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Marketing Campaign Development - What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
Learn how you can optimize your marketing efforts and achieve an even greater return on your marketing investment.
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O'Dwyer's PR Report
Provides in-depth coverage of PR firms and PR service firms, featuring campaigns and case histories in food & beverage, broadcast media, travel, technology and healthcare industries.
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Offshoring Secrets: Building and Running a Successful India Operation
Understand the issues faced by managers in India, and their frustrations in dealing with their counterparts in the parent company.
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Replacing your Web Content Management System
Read this white paper on replacing your CMS and the business goals you need to keep in mind.
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Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales
Evolve. Learn how Sales 2.0 is radically reshaping every facet in today's sales process.
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Sales and Marketing Opportunities in Today's Climate: Key Reasons to Outsource for Growth in a Declining Economy
This white paper demonstrates how the outsourcing of sales and marketing functions simultaneously solves both recessionary fiscal concerns: cutting costs and increasing revenue.
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Sales Force Automation Comparison Guide
Learn how to find the Sales Force Automation solution that fits best with your business.
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Sales Performance Management: Maximize Profits with Comprehensive Sales Processes
Discover why the key to a productive sales force is ensuring that sales people concentrate on acquiring, growing, and retaining profitable relationships with their account bases.
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Screen Sharing Performance of Web Conferencing Services
As web conferencing becomes increasingly prevalent, users are seeking more sophisticated experiences.
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SearchCRM
Offers decision makers a rich collection of insight on this fast-changing industry, providing business leaders with the information they need for developing, designing and implementing CRM programs.
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Select & Connect: Strategies for Targeted Acquisition and Retention
Learn more about the marketing disconnect to uncover the challenges, trends and opportunities associated with developing and managing an effective approach to Selective Customer Activation, from lead generation to loyalty and referral.
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Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix.
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Software as a Service Dramatically Improves CRM Success
Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness.
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Surviving and Thriving in the Customer-Driven Age
Explore how CRM can enable an organization to be agile and adaptable as market, competitive or regulatory conditions change.
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Take a Tour of Microsoft Office Project Professional 2007
Learn how Microsoft Office Project 2007 helps you gain visibility and insights into your business by exploring this informational tour.
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The CMO's Strategic Agenda Benchmark Report
Learn how best-in-class companies enjoy a performance advantage over their peers in understanding not only who their customers are, but what type of relationship their customers want with them.
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The Customer-Centric World Means "The End" for Traditional Advertising and Marketing
Learn the four key strategies critical for customer centric success.
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The SiteSpect Difference: A Unique Non-Intrusive Approach to Multivariate and A/B Testing
Learn How to optimize your website effectiveness through multivariate testing and behavioral targeting.
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The Total Economic Impact™ of eStara Click to Call
Download the Forrester study today to better understand how your organization can benefit from eStara Click to Call.
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Tips for Choosing B2B Lead Generation Vendors for White Paper and Content Distribution
Gain valuable information on what to look for when selecting an online content distribution provider. This paper provides recommendations and tips to keep in mind when evaluating providers for a successful online lead generation program.
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