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Michael Brenner
Head of Strategy for NewsCred
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Latest
Unlock the Potential of Your Marketing with Proven ROI Strategies
Uncover the secrets to measuring and maximizing content marketing return on investment. Learn how to assess content costs, utilization, and performance to prove the true value of your content marketing efforts in driving business success.
Destination Is the Difference Between Content and Content Marketing
In order to reach, engage and convert new customers, you have to create content people actually want -- and attract them to a content-marketing destination.
How the Significant Objects Social Experiment Proved the Economic Value of Storytelling
Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.
4 Questions to Ask When Thinking of Thought Leadership
Here are four points to dwell upon when considering using this new collaborative concept.
Millennials Don't Want Ads. They Want Stories.
Avoid the sales-y pitch. Quality content marketing is at the heart of winning over the younger generation.
Marketers: Your Sales Team Needs Leads, Not Inquiries
Do you know exactly what the difference is, and why that matters?
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