Get All Access for $5/mo

Amazon Inks Deal With Elon Musk's SpaceX — But Rival Jeff Bezos Still Wants Blue Origin to Take the Company He Founded to Space The billionaire space race continues.

By Amanda Breen

Key Takeaways

  • Amazon signed a contract with SpaceX for three satellite launches, despite Jeff Bezos' ownership of competing space firm, Blue Origin.
  • In August, Amazon faced a shareholder lawsuit for not considering SpaceX as a cost-effective launch option.
  • Amazon's Project Kuiper, which aims to build an extensive satellite network for global internet coverage, is falling behind SpaceX's already operational Starlink service.

Amazon has tapped Elon Musk's SpaceX to launch a series of internet satellites for its ambitious Project Kuiper constellation, CNN reported.

The deal, confirmed on Friday, is a somewhat unexpected move in the commercial space race since Amazon founder Jeff Bezos has his own aerospace company, Blue Origin — and Musk and Bezos have had a very public 15-plus year rivalry.

Image Credit: Anadolu | Getty Images. Amazon's Project Kuiper launches first internet satellite test mission.

Related: Amazon Signs Largest-Ever Commercial Rocket Deal With 3 Firms, Including Jeff Bezos' Blue Origin

SpaceX will execute three Falcon 9 rocket launches to assist Amazon in deploying Project Kuiper constellation, the goal of which is to establish a global network of satellites providing internet access, positioning it as a direct competitor to SpaceX's Starlink, which has over 5,000 satellites already in orbit.

This tactical partnership comes amid Amazon's ongoing challenges with its initial launch provider, Blue Origin. The latter's New Glenn rocket has been subject to lengthy delays and is now slated for its inaugural voyage next year at the earliest.

New Glenn, which is powered by seven BE-4 engines and can launch more than 13 metric tons to geostationary transfer orbit (GTO), is a heavy-lift launch vehicle specifically suited to lift significant mass and volume to low Earth orbit (LEO), according to Blue Origin.

To bolster its deployment timeline, Amazon inked deals (valued in the billions) for over 70 launches with other providers, including Blue Origin, United Launch Alliance, and Arianespace, per CNN. Despite these agreements, a shareholders' lawsuit filed by The Cleveland Bakers and Teamsters Pension Fund in August alleged that executives dismissed SpaceX's competitive launch costs in their earlier decisions.

An Amazon spokesperson rejected the allegations in the lawsuit as "completely without merit" and emphasized the new SpaceX deal as an addition to, not a replacement for, the planned launches with other providers.

Related: Musk Chirps Bezos About His 'Full-Time Job' Amid Back and Forth Battle With the FCC

Still, as the legal and corporate saga unfolds, Rajeev Badyal, vice president of technology for Project Kuiper, expressed confidence in the prototype satellites' performance and the company's plan to commence customer beta testing as early as the end of 2024.

"So far, everything that we've tested on ground, we're getting the same results up in space," Badyal said.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Business News

Joey Chestnut Is Going From Nathan's to Netflix for a Competition 15 Years in the Making

Chestnut was banned from this year's Nathan's Hot Dog Eating Contest due to a "rival" contract. Now, he'll compete in a Netflix special instead.

Marketing

Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Money & Finance

Day Traders Often Ignore This One Topic At Their Peril

Boring things — like taxes — can sometimes be highly profitable.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.