Get All Access for $5/mo

Burger King's Owner Is Buying the Chain's Biggest Franchisee for $1 Billion Restaurant Brands International announced the acquisition on Tuesday.

By Emily Rella

Restaurant Brands International (RBI), which owns the iconic fast food chain, Burger King, is purchasing the burger shop's largest franchisee in the U.S. for a whopping $1 billion in cash.

RBI's purchase of Carrols Restaurant Group is expected to be completed by the end of Q2 2024 and will also include an additional $500 million in investments to update and remodel more than 1,000 Carrols-owned locations.

Carrols Restaurant Groups generated approximately $1.8 billion of system sales during the one-year period that ended on September 30, 202, Restaurant Brands said in a release. The restaurant group operates in 23 U.S. states including North Carolina, New York, Ohio and Tennessee.

Related: Burger King Is Spending Millions on Renos, Whopper Revamps

The new deal is part of RBI's attempt to revitalize the Burger King brand and accelerate sales growth in a plan called "Reclaim the Flame," which, per the release, will double down on new and existing technology, invest in digital, and improve operations and marketing in an attempt to turn business around for the fast-food chain.

In 2020, Wendy's took over the No. 2 ranking of largest burger chain from Burger King, and in 2023 two major operators filed for bankruptcy. The chain also closed hundreds of stores last year.

"Carrols has demonstrated strong and improving restaurant operations over the years. This acquisition is an exciting accelerator to our 'Reclaim the Flame' plan that is focused on relentlessly pursuing a better experience for our Guests," Tom Curtis, President of Burger King U.S. and Canada said in a release. "We are going to rapidly remodel these restaurants over the next five years or so and put them back into the hands of motivated, local franchisees to create amazing experiences for our Guests."

Burger King announced its plan to improve restaurants in September 2022 by revealing that it would be investing $400 million into updating restaurants and advertising.

Related: Internet Raises Over $420,000 for Burger King Employee

However, in Q3 2023, Restaurant Brands reported that U.S. business for Burger King remained flat while same-store sales grew 7.2%.

"Back in the last few quarters, we had been behind the industry in terms of our same-store traffic, and that's been progressively getting better every quarter since last year," Restaurant Brands CEO Josh Kobza told CNBC at the time. "So it was a big milestone for us now to get to flat traffic."

Restaurant Brands International was up 14% in a one-year period as of Tuesday afternoon.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Business News

Joey Chestnut Is Going From Nathan's to Netflix for a Competition 15 Years in the Making

Chestnut was banned from this year's Nathan's Hot Dog Eating Contest due to a "rival" contract. Now, he'll compete in a Netflix special instead.

Marketing

Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Money & Finance

Day Traders Often Ignore This One Topic At Their Peril

Boring things — like taxes — can sometimes be highly profitable.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.