Marketing with Print Advertising The strategy you take depends on a variety of factors.

May 19, 2003

Share

When it comes to print advertising, the range of optionsincludes newspapers, circulars, a wide variety of magazines andmore. All these avenues, however, are currently facing pressures(both good and bad) due to changes in technology and the explosionof advanced database marketing capabilities. In particular, generalpublications are facing tough times.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Steve Jobs' 3 Public Speaking Power Moves Remain Just as Relevant Today, 13 Years After His Final Keynote at the Apple Developers Conference
I Blocked a Toxic Childhood Friend and It Taught Me an Important Lesson About Managing People
10 of the Biggest Business Blunders in 2024 (So Far)
'I've Never Regretted Leaving the Corporate World Behind': This Former Lawyer Now Makes Six Figures on YouTube — Here's How
5 Ways to Fix Your Lack of Inspiration
'Unpredictability in Various Forms' — How Franchisees Can Adapt and Protect Themselves From Election Year Uncertainty

Most Popular

Business News

'We Pulled Off An SEO Heist': Entrepreneur Stole 3.6 Million Pageviews From Competitors — And Your Business Could Be Next.

This has huge implications for businesses that rely on Google's organic traffic for revenue.

Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."

Starting a Business

Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.

Perceived short runways leave founders in angst. It does not have to be this way; the best way to extend the runway is the right strategy.

By Adam Horlock

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Disney World Concession Prices Have Gone Up 60% Over the Past Decade — Including Two Fan Favorite Sweet Treats That Have Skyrocketed in Price

A new report from Finance Buzz is shedding light on the price of treats in the park.

Leadership

7 Ways You Might Be Damaging Your Credibility as an Entrepreneur

Here are seven credibility killers entrepreneurs need to be aware of.

By C. Lee Smith