Get All Access for $5/mo

The Turnaround Leader In late 2018/2019 when the global optical fibre market unexpectedly crashed, Ankit Agarwal, Managing Director at STL, used this downturn to calibrate and think of new ways to create value for key accounts

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company

The truest test of a leader is always measured through the toughest times. When life throws challenges, they turn them around into opportunities.

In late 2018/2019 the global optical fibre market unexpectedly crashed while STL was spending on CAPEX. Customers started to cancel orders and large manufacturers from China started dumping fibre into global markets at low prices. Undeterred by the challenges, Ankit Agarwal, Managing Director at STL, used this downturn to calibrate and think of new ways to create value for key accounts.

"We did a Hackathon with British Telecom which yielded us a multi-year large order. It was very heartening to see that a lot of great talent was attracted to STL's agility and hunger for global growth," he said.

Agarwal's leadership style is collaborative and he doesn't believe in old pyramid models. "I have a collaborative and consultative style. Creating a flat organizational structure with decentralized control, trust, transparency and encouraging the younger talent in company's decisions are key steps that have helped promote increased involvement, efficiency and ownership."

Under his leadership STL has reached new heights, it's a global company with its heart in India. In the last quarter, about 70 per cent of its revenue was from outside India. "We have established ourselves as a tech-led organization with over 742 patents. We are recognized by BCG as Top 100 Tech Challengers."

Today, companies are taking steps to go green and STL is no exception. Commitment to the environment and sustainability is at the core of STL's business operations. Earlier In 2020, it became the world's first optical fibre and cable manufacturer to attain the Zero Waste to Landfill certificate for Indian plants in Maharashtra, India. "Since then, we have improved our waste diversion rate and extended these best practices to our remaining plants in India and optical cable and interconnect facilities in Italy which makes STL's optical solutions one of the most sustainable across India and Europe."

Earlier this year, the company committed to become a carbon-neutral company by 2030. "As STL drives digital networks of the future, we are accelerating our efforts towards net-zero manufacturing and sustainable network build strategies," said Ankit, adding that the company is focusing on zero liquid-discharge, zero waste to landfill, sustainable supply chain including local sourcing, power-consumption reduction, water conservation in Aurangabad, massive tree plantation drives and greening, among others.

As part of its social skilling and welfare, STL is committed to job creation for women, training of skilled technicians through STL Academy.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Starting a Business

Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.

Perceived short runways leave founders in angst. It does not have to be this way; the best way to extend the runway is the right strategy.

Social Media

The 5 Critical Components of a Great Customer Journey Map

From clear goals and actionable insights to an omnichannel view of the customer experience, how to fashion this pivotal business building block.

Branding

Your Public Messaging Strategy Starts With Your Inner Circle

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.

News and Trends

Work With AI: LinkedIn Debuts Suite of New AI Experiences

In a blog post, LinkedIn chief product officer Tomer Cohen shared how the company observed a remarkable trend of a 5x increase year-over-year in the number of learners engaging with Al courses and content on the platform

Growing a Business

Disrupt a Business-As-Usual Industry in 6 Steps

The most influential innovators all have one thing in common: disrupting traditional industry markets. However, only some are able to pull it off. Here are six steps all market disruptors must follow to succeed.