Get All Access for $5/mo

Sony's dive into Metaverse with Mocopi wearables The wearable motion trackers will be available to the Japanese market in January 2023

By Paromita Gupta

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Sony

Sony. The brand name is pretty much synonymous with every gamer's first love- PlayStation. So, obviously, it comes as no surprise that the conglomerate is running a race to venture into metaverse with its latest launch, the Mocopi wearable motion trackers.

Priced at 49,500 yen (approximately ₹29,000), Mococpi comes as a set of six differently colored motion trackers that needs to be worn on your wrists, ankles, hips, and head. Sharing the official video for Mocopi on its YouTube channel, Sony provides a small yet effective demonstration of how users can connect the devices to their phones and immerse themselves in the spaces of the metaverse.

The technology tracks your body and its movements to create your avatar in real time using various metaverse applications like VRChat and Altspace VR. Additionally, it offers an SDK that allows users to import their motion data into 3D animation applications. The trackers find its target audience in content creators and videogamers.

Using Mocopi, the hassle of setting up equipment and operators can easily be let go for video productions requiring motion capture.

During a June 2022 interview published by the Japan-based company, Kenichiro Yoshida, CEO, Sony shared his view on what metaverse means to him and the company. "I consider the metaverse to be a live network space where people can share time and space, that also incorporates a social element…The metaverse is an area of great potential and opportunity for Sony, and we intend to engage in it as a new growth area alongside mobility", Yoshida shared.

According to data supplied by Clarivate Analytics and reported by Forbes in October last year, Sony tops the chart for 'Count of Metaverse Patent Families by Top Companies and Publication Year Range'. Sony and Meta (formerly 'Facebook') have been digging deep into the metaverse by experimenting with augmented reality and virtual reality technology and innovations.

Paromita Gupta

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."

Innovation

The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business

Transform your business with this unique approach to sparking innovation.

Growth Strategies

AMD Confident About Increasing Market Share In India

The semiconductor company is positive about the business environment in India on the back of growing investments in data centers and AI, Cloud repatriation, as well as technology refresh taking place across companies on both server side and client devices

Side Hustle

These Are the 10 Best Online Side Hustles of 2024 to Earn Extra Cash

From teaching to testing artificial intelligence, these side hustles can earn you quick cash from home.

Leadership

Tech Overload Will Destroy Your Customer Relationships. Are You Guilty of Using Too Much Tech?

Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.

Devices

Clean up Your Mac Software with This $12 Family Plan, for One Week Only

Save on a program that can optimize your company's Mac computers.