Get All Access for $5/mo

WhatsApp Rolls Out Protect IP Address Feature WhatsApp disclosed its calling feature leverages peer-to-peer connections, delivering faster data transfers and optimal audio quality.

By Kavya Pillai

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash

WhatsApp disclosed its calling feature leverages peer-to-peer connections, delivering faster data transfers and optimal audio quality. A downside to this method however is the necessity for users to disclose their IP addresses to one another, thereby exposing certain information, including their data provider and geographical location, to the other participant.

WhatsApp has introduced a fresh privacy feature named Protect IP Address in Calls. With this setting in place, individual calls no longer rely on P2P connections but are rather routed through a server, effectively concealing your IP address from the view of other participants. It is worth noting that group calls have always used this server-based relay, and now, individual calls do too. They have introduced a novel feature designed to safeguard your IP address while making calls. By enabling this feature, all user call data will be routed through WhatsApp's servers.This ensures that the user IP address remains hidden from other call participants, preventing them from discerning their approximate geographical location. This enhancement offers an extra level of privacy and security, catering specifically to privacy-conscious users.

Additionally, the instant messaging app has confirmed that all calls remain end-to-end encrypted, ensuring that WhatsApp cannot intercept or listen to the communication. The rollout of the 'Protect IP Address in Calls' feature is being implemented gradually for Android and iOS users. Consequently, it might not be immediately visible on your device. Meanwhile, WhatsApp Channel is said to be in the process of developing or testing fresh voice message and sticker features. Additionally, it is reported that the platform may introduce advertisements in the Status feature.

News and Trends

Indigrid Technology and Hour4u Raise Early-Stage Funding

Here are the Indian startups that announced early-stage funding rounds.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business News

Joey Chestnut Is Going From Nathan's to Netflix for a Competition 15 Years in the Making

Chestnut was banned from this year's Nathan's Hot Dog Eating Contest due to a "rival" contract. Now, he'll compete in a Netflix special instead.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.